Kategoria BISAC: Business & Economics >> Industries - Retailing

An interdisciplinary study of market women from all parts of Africa shows how, from historical times to the present, African women have used the economic power they have derived from market activities and commercial enterprises to improve their social and political status in a man's world. They used their wealth in pre-colonial times to obtain titles and even chieftainship. Because of their involvement in trade, many women acquired considerable property, especially real estate. The authors stress the positive aspect of women's economic activities, but also point out the prevalent sexual...

This book, the result of a symposium co-sponsored by several academic and professional organizations, provides information and insights useful for anyone aspiring to succeed in marketing to consumers in the 1990s. The book is unique in that it blends thoughtful commentaries of distinguished academics with the reasoned perspectives of executives of such firms as J. C. Penney, Avon, and Mary Kay in arriving at an agenda of critical propositions and issues relating to the nature and structure of retailing by the year 2000. What types of retailers will exist in the next century? How many...

Since 1985, the process of European unification has accelerated. Physical, technical, and fiscal barriers that separate the 12 countries are being removed, creating the largest mass market in the world. However, the market is not a homogeneous one. Cultural differences still exist; language barriers remain. If there is a Euro-retailer it will be a Euro-retailer that communicates in many languages, anticipates the unique tastes of countless cultures, and maximizes the economies of scale in production to offer the most attractive and unique merchandise at competitive price points....

New information technologies allow for the design of innovative electronic markets which can improve the efficiency of trading. In this context, several internet marketplaces have recently extended the flexibility of their selling mechanisms by creating hybrid institutions which combine an auction with a fixed price offer so that buyers can choose to bid in the auction or to acquire the item for the fixed price.

Applying a Market Engineering approach, this book introduces a model of an auction with a posted price offer and investigates the characteristics of such mechanisms....