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It's Just Retail: The Complexities of business & life come from within
ISBN: 9780615602127 / Angielski / Miękka / 258 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. While putting pen to paper to form the chapters of It's Just Retail, author Roger L. Tyler continuously focused on illustrating the wisdom of accepting change in our new tomorrow. This 25-year executive retail veteran provides dynamic narrative from his vast experiences with billion dollar retailers, startup software vendors, consulting firms and his passion to study the typical human response and behaviors associated with business. It's Just Retail is an encapsulation of common retail business issues and practical resolutions for today and beyond. Initially the book was intended to provide...
While putting pen to paper to form the chapters of It's Just Retail, author Roger L. Tyler continuously focused on illustrating the wisdom of acceptin...
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45,38 zł |
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Buyer Power and Competition in European Food Retailing
ISBN: 9781840646856 / Angielski / Twarda / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In this text, experts in the field of retail examine the effects of the contemporary growth in concentration in the European food retailing sector. In particular, the book develops a number of buyer power propositions and builds on the previous work of several of the authors, to consider how the growth of large supermarket chains affects competition in food retailing. The authors outline the theoretical and policy analysis underpinning the work and assess evidence on the size and growth of supermarket chains across the EU. Whilst not entirely critical, they suggest that there is strong...
In this text, experts in the field of retail examine the effects of the contemporary growth in concentration in the European food retailing sector. In...
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cena:
515,21 zł |
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The Economics of Retailing and Distribution
ISBN: 9781843769255 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book provides a uniform and coherent approach to the analysis of distribution systems in general and retail systems in particular. It develops the fundamentals of retail demand and supply, and demonstrates how the provision of distribution services is a principal determinant of economic outcomes in retail exchanges for both retailers and their customers, as well as for other agents such as suppliers and franchisors. The author integrates the existing literature with new applications to provide novel insights into the multi-product nature of retailing, the service aspects of packaging,...
This book provides a uniform and coherent approach to the analysis of distribution systems in general and retail systems in particular. It develops th...
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cena:
548,10 zł |
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Perceptions of Retailing in Early Modern England
ISBN: 9780754637714 / Angielski / Twarda / 250 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Whilst there has been much recent scholarly work on retailing during the early modern period, less is known about how people at the time perceived retailing, both as onlookers, artists and commentators, and as participants. Centred on the general theme of perceptions, the authors address this gap in our knowledge by looking at a different aspect of consumption. They focus on two ancillary themes: the first is location and how contemporaries perceived the settlements in which there were shops; the other is distance. Pictures, prints, novels, diaries and promotional literature of the...
Whilst there has been much recent scholarly work on retailing during the early modern period, less is known about how people at the time perceived ret...
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cena:
755,01 zł |
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The Globalization of Retailing
ISBN: 9781848442368 / Angielski / Twarda / 1072 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This path-breaking collection, edited by two leading scholars in the field, brings together seminal contributions from the burgeoning multidisciplinary literature on the globalization of retailing. In addition to focusing on the retail corporations and their expansionary strategies, it explores the multi-faceted impacts of retail globalization on host economies and profiles the store and sourcing dimensions of transnational retail activity.
This path-breaking collection, edited by two leading scholars in the field, brings together seminal contributions from the burgeoning multidisciplinar...
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cena:
2592,51 zł |
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The Economics of Retailing and Distribution
ISBN: 9781845427641 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book provides a uniform and coherent approach to the analysis of distribution systems in general and retail systems in particular. It develops the fundamentals of retail demand and supply, and demonstrates how the provision of distribution services is a principal determinant of economic outcomes in retail exchanges for both retailers and their customers, as well as for other agents such as suppliers and franchisors.
This book provides a uniform and coherent approach to the analysis of distribution systems in general and retail systems in particular. It develops th...
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cena:
224,45 zł |
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Trust and New Technologies: Marketing and Management on the Internet and Mobile Media
ISBN: 9781847205681 / Angielski / Twarda / 328 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Trust and New Technologies presents versatile new research that illustrates the different roles that trust plays in the marketing and management of new technologies. The authors provide a comprehensive and much needed overview of the current state of conceptual and empirical research in the topical area of trust and new technologies. Comprising of sixteen chapters, the book is divided thematically into three sections: - consumer trust in online environments - trust and mobile media - new technologies and trust within and between organizations. This enlightening book will be of great interest...
Trust and New Technologies presents versatile new research that illustrates the different roles that trust plays in the marketing and management of ne...
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cena:
635,80 zł |
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Franchise Contracting and Organization
ISBN: 9781843764281 / Angielski / Twarda / 640 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Much has been written about franchising in economics over the last two decades: researchers have gained important insights, especially into how and why it works and into the reasons behind the various forms of vertical restraints usually embedded in these contracts. This authoritative volume presents the key papers that have introduced the theoretical frameworks and the empirical facts that have spurred the interest of scholars in franchising as an organizational form. By combining all these contributions in a single volume, this collection not only highlights the main questions that have...
Much has been written about franchising in economics over the last two decades: researchers have gained important insights, especially into how and wh...
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cena:
1556,60 zł |
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17 Ways to Manage Your Reputation Using Social Media: What Are They Saying About You?
ISBN: 9781466247253 / Angielski / Miękka / 104 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. What Are People Saying About You Online? You cannot hide anymore. Your brand and reputation does not belong to you anymore and whether you want it or not, conversations occur with or without you. People are talking and sharing information about you and your business across the internet. Yes, they are talking about you In real time and may become a matter of global, public record in minutes. That's either going to look really good for you or it has the potential to look really bad. Whether you are a large corporation or a small Mom and Pop shop, it's critical to make an ongoing effort to...
What Are People Saying About You Online? You cannot hide anymore. Your brand and reputation does not belong to you anymore and whether you want it or ...
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cena:
90,80 zł |
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21 Ways To Use Social Media by Maria Gudelis: "Steal" These Ways To Maximum Social Media Success
ISBN: 9781450533805 / Angielski / Miękka / 48 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In this book, 21 Ways To Use Social Media, I'll show you quick tips and tricks on how to benefit from the most active and free social media sites online today
In this book, 21 Ways To Use Social Media, I'll show you quick tips and tricks on how to benefit from the most active and free social media sites onli...
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cena:
77,22 zł |
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Street Democracy: Vendors, Violence, and Public Space in Late Twentieth-Century Mexico
ISBN: 9780803275034 / Angielski / Twarda / 294 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. No visitor to Mexico can fail to recognize the omnipresence of street vendors, selling products ranging from fruits and vegetables to prepared food and clothes. The vendors compose a large part of the informal economy, which altogether represents at least 30 percent of Mexico's economically active population. Neither taxed nor monitored by the government, the informal sector is the fastest growing economic sector in the world.
In Street Democracy Sandra C. Mendiola Garcia explores the political lives and economic significance of this otherwise overlooked population,... No visitor to Mexico can fail to recognize the omnipresence of street vendors, selling products ranging from fruits and vegetables to prepared food an...
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cena:
302,00 zł |
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A Country Storekeeper in Pennsylvania: Creating Economic Networks in Early America, 1790-1807
ISBN: 9780271034133 / Angielski / Miękka / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In early America, traditional commercial interaction revolved around an entity known as the general store. Unfortunately, most of these elusive small-town shops disappeared from our society without leaving business-related documents behind for scholars to analyze. This gap in the historical knowledge of America has made it difficult to understand the nature of the networks and trade relationships that existed between cities and the surrounding countryside at the time. Samuel Rex, however, left behind a vastly different legacy. A country storekeeper who operated out of Schaefferstown,... In early America, traditional commercial interaction revolved around an entity known as the general store. Unfortunately, most of these elusive sma... |
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193,75 zł |
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Nontraditional Media in Marketing and Advertising
ISBN: 9781412997614 / Angielski / Miękka / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Nontraditional Media in Marketing and Advertising by Robyn Blakeman is a concise guide that offers a step-by-step approach to the strategic use of nontraditional media by both marketing and advertising professionals. The text focuses on methods used as an alternative choice to more traditional marketing and advertising methods such as print and broadcast mediums. To assess the efficacy of nontraditional methods, Blakeman looks at why a marketing team might choose nontraditional media vehicles over (or alongside) more traditional ones, how it can be used to attract smaller...
Nontraditional Media in Marketing and Advertising by Robyn Blakeman is a concise guide that offers a step-by-step approach to the str...
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cena:
302,00 zł |
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Franchisees as Consumers: Benchmarks, Perspectives and Consequences
ISBN: 9781461456131 / Angielski / Twarda / 198 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Franchising is an increasingly important global business model, but how well protected are franchisees -the people who operate and make any franchise system really work? In this book, the author explores the many different roles that franchisees play in modern business, and their importance to the success of every franchise arrangement. As well as providing a comprehensive overview and analysis of the legal context of modern franchising relationships, and the different measures taken to deal with franchisee concerns, the author examines the "weak links" in contemporary franchising -... Franchising is an increasingly important global business model, but how well protected are franchisees -the people who operate and make any franchi... |
cena:
388,20 zł |
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1-Hour Per Day Social Media Guide: Tips and Tricks to building a community using Facebook, LinkedIn, Twitter, Pinterest, Groupon while having Fun!
ISBN: 9781478273318 / Angielski / Miękka / 32 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Your guide to building a community using Facebook, LinkedIn, Twitter, Pinterest, Instagram and more Build your community, have fun and spend only 1 hour per day
Your guide to building a community using Facebook, LinkedIn, Twitter, Pinterest, Instagram and more Build your community, have fun and spend only 1 h...
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cena:
54,46 zł |
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Street Democracy: Vendors, Violence, and Public Space in Late Twentieth-Century Mexico
ISBN: 9780803269712 / Angielski / Miękka / 294 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. No visitor to Mexico can fail to recognize the omnipresence of street vendors, selling products ranging from fruits and vegetables to prepared food and clothes. The vendors compose a large part of the informal economy, which altogether represents at least 30 percent of Mexico's economically active population. Neither taxed nor monitored by the government, the informal sector is the fastest growing economic sector in the world.
In Street Democracy Sandra C. Mendiola Garcia explores the political lives and economic significance of this otherwise overlooked population,... No visitor to Mexico can fail to recognize the omnipresence of street vendors, selling products ranging from fruits and vegetables to prepared food an...
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cena:
124,92 zł |
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Sold Out
ISBN: 9781908691316 / Angielski / Miękka / 226 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In recent years, campaigns have been galvanised to 'save the High Street'. It seems everyone has a view about how we can revamp our down-at-heel towns and cities. But are they missing the point? Veteran retailer Bill Grimsey argues that it is already too late. The High Street, that we have grown to know and love, is as good as dead already. The indisputable truth is British towns and cities are losing their identity and dying off. Independent stores that were once vital to the fabric of towns are disappearing at a rate of 50 shops a week. Some towns now have as many as 24 per cent of their... In recent years, campaigns have been galvanised to 'save the High Street'. It seems everyone has a view about how we can revamp our down-at-heel to... |
cena:
113,56 zł |
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Socialized!: How the Most Successful Businesses Harness the Power of Social
ISBN: 9781937134433 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies -Facebook, Twitter, Google+, YouTube, and elsewhere. But a huge challenge is still in the way: how to build programs and teams for accomplishing all that. While organizations have been fixated on how to use the latest social tool, they've lost sight of how to create a talent pool capable of adjusting to the next wave of technology around the corner. For corporations to successfully transform into social business enterprises they must shift the focus from computers...
Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies -Facebook, Twitter, G...
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cena:
171,78 zł |
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Negotiating Values in the Creative Industries: Fairs, Festivals and Competitive Events
ISBN: 9781107411708 / Angielski / Miękka / 376 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Fairs, festivals and competitive events play a crucial role in the creative industries; yet their significance has been largely overlooked. This book explores the role of such events through a series of studies that include some of the most iconic fairs and festivals in the world. It brings together a team of distinguished scholars to examine art fairs, biennales, auctions, book fairs, television programming markets, film festivals, animation film festivals, country music festivals, fashion weeks, wine classifications and wine tasting events. This diverse set of studies shows that such events...
Fairs, festivals and competitive events play a crucial role in the creative industries; yet their significance has been largely overlooked. This book ...
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cena:
288,24 zł |
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Media Franchising: Creative License and Collaboration in the Culture Industries
ISBN: 9780814743478 / Angielski / Twarda / 300 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. -Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative workers strive to create compelling 'shared worlds.' This finely researched, breakthrough book is a must-read for anyone seeking a sophisticated understanding of the contemporary media industry.- -Johnson astutely reveals that franchises are not Borg-like assimilation machines, but, rather, complicated ecosystems within which creative worker... |
cena:
364,49 zł |
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