Trust and New Technologies: Marketing and Management on the Internet and Mobile Media

ISBN-13: 9781847205681 / Angielski / Twarda / 2008 / 328 str.

Opis

Trust and New Technologies presents versatile new research that illustrates the different roles that trust plays in the marketing and management of new technologies. The authors provide a comprehensive and much needed overview of the current state of conceptual and empirical research in the topical area of trust and new technologies. Comprising of sixteen chapters, the book is divided thematically into three sections: - consumer trust in online environments - trust and mobile media - new technologies and trust within and between organizations. This enlightening book will be of great interest to scholars, practitioners and research students focusing on the applications of new technologies in marketing and management. Trust researchers across business disciplines and the social sciences will also find this timely and unique book a constructive resource.