The Economics of Retailing and Distribution

ISBN-13: 9781845427641 / Angielski / Miękka / 2006 / 256 str.

Roger R. Betancourt

Opis

This book provides a uniform and coherent approach to the analysis of distribution systems in general and retail systems in particular. It develops the fundamentals of retail demand and supply, and demonstrates how the provision of distribution services is a principal determinant of economic outcomes in retail exchanges for both retailers and their customers, as well as for other agents such as suppliers and franchisors.