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The Wonder of Woolies: Memories from Both Sides of the Counter of Britain's Best-loved Store
ISBN: 9780955333453 / Angielski / Miękka / 181 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This is a collection of memories of people who worked and shopped Woolworths from all around the Uk and over several generations.
This is a collection of memories of people who worked and shopped Woolworths from all around the Uk and over several generations.
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57,29 zł |
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E-Business Managerial Aspects, Solutions and Case Studies
ISBN: 9781609604639 / Angielski / Twarda / 364 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Electronic business plays a central goal in the economy, facilitating the exchange of information, goods, services and payments. E-Business Managerial Aspects, Solutions and Case Studies explores the relevance and impact of enterprise competitiveness, its role in the support of new organizational models, and its drivers and barriers to e-business development, as well as the presentation of state-of-the-art enabling technologies. This book provides researchers, scholars, and professionals with some of the most advanced research developments, solutions and discussions in the e-business...
Electronic business plays a central goal in the economy, facilitating the exchange of information, goods, services and payments. E-Business Managerial...
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1005,48 zł |
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E-Commerce Issues Addressed in a Throughput Model
ISBN: 9781616682446 / Angielski / Twarda / 207 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. E-commerce enables business integration together with a company's personnel, alliances, suppliers, customers, or a community. It provides processes and frameworks to actively seek and promote interactive decision making and transactions enablement. Since the Internet extends across the globe, it is possible to do business with any organisation or person who is connected to the Internet. Even small businesses such as specialist record stores are able to market and sell their offerings internationally using e-commerce. Moreover, E-commerce allows buyers and sellers to conduct business around...
E-commerce enables business integration together with a company's personnel, alliances, suppliers, customers, or a community. It provides processes an...
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725,33 zł |
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Text & Beyond: Issues in the Mobile Marketplace
ISBN: 9781608769339 / Angielski / Miękka / 76 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Mobile devices, once associated only with voice telephone service, have become the launching pads for new data-driven technologies and services. This book addressed the mobile marketplace in the US, including the contours of the mobile market place and factors affecting the adoption of new mobile applications.
Mobile devices, once associated only with voice telephone service, have become the launching pads for new data-driven technologies and services. This ...
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312,27 zł |
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Search Engine Optimisation: Best Practice Strategies to Successfully Promote Your Website Online
ISBN: 9781907603006 / Angielski / Miękka / 48 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Forever seeing your competitors at the top of search engine results? Want to knock them off the top spot? By following the tips in this guide you can learn how to improve your organic search engine rankings, ethically. Discover how to bring new customers to your website, and understand what they want when they get there. Learn how search engines see your site, how to feed them with the content that they love, and the essential factors that determine ranking success. Packed with 101 bite-sized tips, the Marketers Checklist Series offer practical advice that can help improve your website,...
Forever seeing your competitors at the top of search engine results? Want to knock them off the top spot? By following the tips in this guide you can ...
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cena:
137,45 zł |
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Pay Per Click Marketing: Best Practice Strategies to Win New Customers Using Google AdWords and PPC
ISBN: 9781907603020 / Angielski / Miękka / 58 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Looking for a way to bring genuine, potential customers to your website? And only pay for results? By following the tips in this guide you can learn how to use the power of pay per click to multiply your sales overnight. Discover how to construct magnetic ads that draw in paying customers at the lowest possible cost per click. Learn how to find keywords that others have missed, how search engines score your campaign, and discover the latest PPC developments before your competitors. Packed with bite-sized tips, the Marketers Checklist Series offer practical advice that can help improve your...
Looking for a way to bring genuine, potential customers to your website? And only pay for results? By following the tips in this guide you can learn h...
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cena:
147,44 zł |
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Mathematics of the Internet: E-Auction and Markets
ISBN: 9781441929709 / Angielski / Miękka / 162 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The use of the internet for commerce has spawned a variety of auctions, marketplaces, and exchanges for trading everything from bandwidth to books. Mechanisms for bidding agents, dynamic pricing, and combinatorial bids are being implemented in support of internet-based auctions, giving rise to new versions of optimization and resource allocation models. This volume, a collection of papers from an IMA "Hot Topics" workshop in internet auctions, includes descriptions of real and proposed auctions, complete with mathematical model formulations, theoretical results, solution approaches, and...
The use of the internet for commerce has spawned a variety of auctions, marketplaces, and exchanges for trading everything from bandwidth to books. Me...
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cena:
593,89 zł |
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Mathematical Models of Distribution Channels
ISBN: 9781441953025 / Angielski / Miękka / 568 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will enable researchers to avoid falling under the influence of any Channel Myth. At the heart of their analysis is a single-manufacturer/multiple-retailer meta-model that embraces any degree of inter-retailer competition and any distribution of market shares. In Chapters 1... Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on ... |
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791,87 zł |
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Shopping 3.0: Shopping, the Internet or Both?
ISBN: 9781409417644 / Angielski / Twarda / 226 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Retailers are in difficult times. The recession, global competition, government regulation and the growth of the Internet mean that costs are rising but margins are increasingly squeezed. Cor Molenaar's Shopping 3.0 offers an engaging, convincing and well-researched manifesto for the future of retailing; a manifesto which encourages retailers to switch their approach from a strategy that is based around transactions to one that is based around customers. Logic dictates that there is no one single strategy that will work for all retailers; some of them may indeed benefit from investing in...
Retailers are in difficult times. The recession, global competition, government regulation and the growth of the Internet mean that costs are rising b...
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cena:
730,42 zł |
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El Mall: The Spatial and Class Politics of Shopping Malls in Latin America
ISBN: 9780520286856 / Angielski / Miękka / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. While becoming less relevant in the United States, shopping malls are booming throughout urban Latin America. But what does this mean on the ground? Are shopping malls a sign of the region s coming of age ? El Mall is the first book to answer these questions and explore how malls and consumption are shaping the conversation about class and social inequality in Latin America.
Through original and insightful ethnography, Davila shows that class in the neoliberal city is increasingly defined by the shopping habits of ordinary people. Moving from the global operations of the shopping... While becoming less relevant in the United States, shopping malls are booming throughout urban Latin America. But what does this mean on the ground? A...
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cena:
132,56 zł |
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Delivering the Customer Experience: Creating Attainable Dreams A Guide for Retail Teams
ISBN: 9781453823989 / Angielski / Miękka / 140 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Using more than 50 best practice examples from successful retailers globally, in this book retail thought leader and business strategist Dr Mark Dorgan offers a practical framework you can use to design and deliver a differentiated retail customer experience in the store and in multi-channel retailing. Using straight-forward descriptions of the key concepts, best practice cases and practical tool sets, the book offers retail teams and others who deal with consumers a clear and practical approach to delivering the customer experience in-store, on-line, on-mobile and across channels, tapping...
Using more than 50 best practice examples from successful retailers globally, in this book retail thought leader and business strategist Dr Mark Dorga...
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cena:
63,55 zł |
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Retail Information Systems Based on SAP Products
ISBN: 9783642086540 / Angielski / Miękka / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Concentration tendencies, globalization, increasing cost pressure and well-informed customers all make up the hard competition faced by today's businesses. The "right" products, a successful market image, a strong positioning between suppliers and customers, efficient logistics and optimum organization structures contribute to a company's survival. Achieving this goal requires flexible information and communication systems that are fully adaptable to the specific situation. Modern retail information systems are not bound by organization borders but support both business partner cooperation...
Concentration tendencies, globalization, increasing cost pressure and well-informed customers all make up the hard competition faced by today's busine...
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cena:
197,94 zł |
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New Online Retailing: Innovation and Transformation
ISBN: 9783834923233 / Angielski / Twarda / 261 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. All estimates indicate that the Internet boom will continue in the coming years and that brick and mortar retailers in particular can profit from this boom. Ten years ago, scholars and practitioners assumed only certain types of products, such as books or software, would sell well. The development of online retail has taught us something very different, however: Every product category can be sold online, and the more unwieldy the products and the more consultation support they require, the more suc cessful they are on the Web. The need for current information about online retail is quite...
All estimates indicate that the Internet boom will continue in the coming years and that brick and mortar retailers in particular can profit from this...
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cena:
197,94 zł |
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Strategic Uses of Alternative Media: Just the Essentials
ISBN: 9780765625557 / Angielski / Twarda / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this book examines improving organizational communication. Terrence Gargiulo shows how the use of storytelling is the key to effective communication and learning.
Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this book examines impro...
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cena:
780,79 zł |
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Mobile Marketing: 101 Inexpensive & Profitable Ideas for Small Business
ISBN: 9781460920299 / Angielski / Miękka / 198 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Mobile Marketing: 101 Inexpensive & Profitable Ideas for Small Business is the answer to any business that is looking for ideas that are affordable, easy to use, and proven to work. In Mobile Marketing: 101 Inexpensive & Profitable Ideas for Small Business you will learn about the mobile marketing tools you can use in your business, how much they cost, and how you can use them to spur company growth, create brand awareness, build a client database and achieve many other goals. The book gives you an in-depth look at the top mobile marketing tools and specific ideas you can use in your business...
Mobile Marketing: 101 Inexpensive & Profitable Ideas for Small Business is the answer to any business that is looking for ideas that are affordable, e...
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cena:
65,93 zł |
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Retail Analytics (SAS)
ISBN: 9781118099841 / Angielski / Twarda / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The inside scoop on boosting sales through spot-on analytics
Retailers collect a huge amount of data, but don't know what to do with it. Retail Analytics not only provides a broad understanding of retail, but also shows how to put accumulated data to optimal use. Each chapter covers a different focus of the retail environment, from retail basics and organization structures to common retail database designs. Packed with case studies and examples, this book insightfully reveals how you can begin using your business data as a strategic advantage.
The inside scoop on boosting sales through spot-on analytics
Retailers collect a huge amount of data, but don't know what to do with it. ... |
cena:
189,00 zł |
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Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale
ISBN: 9780749464714 / Angielski / Twarda / 296 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Shopper Marketing explores the subject of focused marketing initiatives aimed at browsers and shoppers who are in-store and can be influenced in their final buying decisions. Now with a new foreword by Philip Kotler this second edition features 12 brand new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing. Written by 35 experts from top companies around the world including dunnhumbyUSA, Millward Brown, Tesco's Fresh & Easy, MARS Advertising, Nestle and...
Shopper Marketing explores the subject of focused marketing initiatives aimed at browsers and shoppers who are in-store and can be influenced i...
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cena:
174,93 zł |
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Trust and Technology in B2B E-Commerce: Practices and Strategies for Assurance
ISBN: 9781613503539 / Angielski / Twarda / 330 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As the use of technology has considerably increased in B2B e-commerce, it becomes imperative to address the issues of trust that emerge in the context of technology. Trust and Technology in B2B E-Commerce: Practices and Strategies for Assurance focuses on various trust issues that emerge from deployment of various e-commerce technologies in interorganizational relationships. Some of these issues relate to security, privacy, authentication, non-repudiation, quality of Web interface, system performance, infrastructure, and environmental factors. This book contributes to the ongoing process of...
As the use of technology has considerably increased in B2B e-commerce, it becomes imperative to address the issues of trust that emerge in the context...
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cena:
1033,41 zł |
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Multinational Retailers and Consumers in China: Transferring Organizational Practices from the United Kingdom and Japan
ISBN: 9780230545526 / Angielski / Twarda / 257 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book investigates the transfer of parent country organizational practices by the retailers to their Chinese subsidiaries, providing insights into employment relations in multinational retail firms and changing labour-management systems in China, as well as their impact on consumer culture.
This book investigates the transfer of parent country organizational practices by the retailers to their Chinese subsidiaries, providing insights into...
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cena:
197,94 zł |
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Walmart in China
ISBN: 9780801450204 / Angielski / Twarda / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Walmart and "Made in China" are practically synonymous; Walmart imports some 70 percent of its merchandise from China. Walmart is now also rapidly becoming a major retail presence there, with close to two hundred Walmarts in more than a hundred Chinese cities. What happens when the world's biggest retailer and the world's biggest country do business with each other? In this book, a group of thirteen experts from several disciplines examine the symbiotic but strained relationship between these giants. The book shows how Walmart began cutting costs by bypassing its American suppliers and... Walmart and "Made in China" are practically synonymous; Walmart imports some 70 percent of its merchandise from China. Walmart is now also rapidly ... |
cena:
544,04 zł |
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