Shopper Marketing explores the subject of focused marketing initiatives aimed at browsers and shoppers who are in-store and can be influenced in their final buying decisions. Now with a new foreword by Philip Kotler this second edition features 12 brand new articles that reflect the current changes in the fast growing area, focusing specifically on the international scope, the online presence and the future of shopper marketing.

Written by 35 experts from top companies around the world including dunnhumbyUSA, Millward Brown, Tesco's Fresh & Easy, MARS Advertising, Nestle and...