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Kategorie szczegółowe BISAC

Kategoria BISAC: Business & Economics >> Industries - Retailing

ilość książek w kategorii: 1638

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 How to Run a Successful Market Stall: A Simple Guide for Food Producers and Crafters Dana Zaruba 9780986782404 Hot Chick Spice Company
How to Run a Successful Market Stall: A Simple Guide for Food Producers and Crafters

ISBN: 9780986782404 / Angielski / Miękka / 208 str.

ISBN: 9780986782404/Angielski/Miękka/208 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Dana Zaruba
This handy guide is packed with information to help beginners and experienced market vendors develop a viable product line, create attractive displays, and learn simple sales techniques. The text also explains how to buy supplies efficiently, cost and price products effectively, and handle all the intricacies of market life.
This handy guide is packed with information to help beginners and experienced market vendors develop a viable product line, create attractive displays...
cena: 139,44

 European Retail Research: 2010 Volume 24 Issue II Morschett, Dirk 9783834927095 Gabler
European Retail Research: 2010 Volume 24 Issue II

ISBN: 9783834927095 / Angielski / Miękka / 204 str.

ISBN: 9783834927095/Angielski/Miękka/204 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Peter Schnedlitz; Dirk Morschett; Thomas Rudolph
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept.
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retai...
cena: 282,79

 Online Book Marketing: The Least Expensive, Most Effective Ways to Create Book Buzz Phillips, Lorraine 9780982276556 360 Books, LLC
Online Book Marketing: The Least Expensive, Most Effective Ways to Create Book Buzz

ISBN: 9780982276556 / Angielski / Miękka / 226 str.

ISBN: 9780982276556/Angielski/Miękka/226 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Lorraine Phillips;360 Books
If you're an author or publisher who really wants to sell books, then you've got to create a platform that connects, communicates and builds long-term relationships with your readers online. "Online Book Marketing" will show you how. With a conversational tone that will put readers at ease, the book covers topics such as how to effectively use Twitter, Facebook, LinkedIn and YouTube; methods for engaging readers through articles, newsletters, audio podcasts and videos; ways to drive targeted traffic to your website or blog; and how to use search engine optimization (SEO) techniques that will...
If you're an author or publisher who really wants to sell books, then you've got to create a platform that connects, communicates and builds long-term...
cena: 75,40

 Social Media Geek-To-Geek: Practical Insights for Technology Marketers Jamison, Rick 9781617300073 Synopsys Press
Social Media Geek-To-Geek: Practical Insights for Technology Marketers

ISBN: 9781617300073 / Angielski / Miękka / 182 str.

ISBN: 9781617300073/Angielski/Miękka/182 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Rick Jamison; Kathy Schmidt Jamison; Brian Solis
There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial. Perhaps that is only natural, given that your average geek has fine-tuned analytical abilities and antennae that are always up to detect snake oil. And yet nobody, not even the geekiest geek, can afford to ignore the opportunity and the power that lies in deploying social media for marketing technology, both to geeks and to the rest of the world.

In Social Media Geek-to-Geek, authors Rick Jamison and Kathy Schmidt...

There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial...
cena: 85,17

 The Roman Bazaar: A Comparative Study of Trade and Markets in a Tributary Empire Bang, Peter Fibiger 9780521300704 Cambridge University Press
The Roman Bazaar: A Comparative Study of Trade and Markets in a Tributary Empire

ISBN: 9780521300704 / Angielski / Miękka / 376 str.

ISBN: 9780521300704/Angielski/Miękka/376 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Peter Fibiger Bang
It has long been held by historians that trade and markets in the Roman Empire resembled those found later in early modern Europe. Using the concept of the bazaar, however, Peter Bang argues that the development spawned by Roman hegemony proves clear similarities with large, pre-colonial or tributary empires such as the Ottoman, the Mughal in India, and the Ming/Ch'ing in China. By comparing Roman market formation particularly with conditions in the Mughal Empire, Bang changes our comparative horizons and situates the ongoing debate over the Roman economy firmly within wider discussions about...
It has long been held by historians that trade and markets in the Roman Empire resembled those found later in early modern Europe. Using the concept o...
cena: 303,89

 European Retail Research: 2011 Volume 25 Issue I Morschett, Dirk 9783834930934 Gabler
European Retail Research: 2011 Volume 25 Issue I

ISBN: 9783834930934 / Angielski / Miękka / 180 str.

ISBN: 9783834930934/Angielski/Miękka/180 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept.
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retai...
cena: 201,72

 Change Communications Jahrbuch 2011 Christoph Harringer Hannes Maier 9783642203763 Springer
Change Communications Jahrbuch 2011

ISBN: 9783642203763 / Angielski / Twarda / 204 str.

ISBN: 9783642203763/Angielski/Twarda/204 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Christoph Harringer; Hannes Maier
Wie konnen sich Unternehmen andern und sich dabei treu bleiben? Es gibt viele Wege zum Erfolg, eines jedoch haben sie gemeinsam: Ihr Fokus liegt auf Change Communications (Veranderungskommunikation). In dem Buch wird die zentrale Aufgabe von Change Communications veranschaulicht, namlich die Kommunikation wahrend eines Veranderungsprozesses zu steuern, zu managen und zu gestalten. Pramierte Projekte (European Change Communications Award) werden detailliert vorgestellt und durch Expertenbeitrage zu den Themen Traditionen, Werte und Rituale erganzt."
Wie konnen sich Unternehmen andern und sich dabei treu bleiben? Es gibt viele Wege zum Erfolg, eines jedoch haben sie gemeinsam: Ihr Fokus liegt auf C...
cena: 207,36

 Denholms: The Story of Worcester's Premier Department Store Christopher Sawyer Patricia A Wolf  9781609493950 History Press
Denholms: The Story of Worcester's Premier Department Store

ISBN: 9781609493950 / Angielski / Miękka / 155 str.

ISBN: 9781609493950/Angielski/Miękka/155 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Christopher Sawyer;Patricia A Wolf
When William Denholm and William McKay teamed up in 1870 to form a dry goods store in the factory town of Worcester, Massachusetts, they could not have imagined the 103-year legacy that would make their store a beloved New England landmark. Former customers may well recall the store's elaborate promotions that took shoppers to exotic locales, from an African holiday to a trip through the Italian fashion world. Join authors Christopher Sawyer and Patricia Wolf, daughter of a former Denholms president, as they take a behind-the-scenes view of the history and memory of Massachusetts's largest...
When William Denholm and William McKay teamed up in 1870 to form a dry goods store in the factory town of Worcester, Massachusetts, they could not hav...
cena: 83,81

 Social Media in Business - Succeeding in the New Internet Revolution Nicholls, Steve 9781908035028 Bookinars
Social Media in Business - Succeeding in the New Internet Revolution

ISBN: 9781908035028 / Angielski / Miękka / 250 str.

ISBN: 9781908035028/Angielski/Miękka/250 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Steve Nicholls
Provides an overview of the opportunities social media offers to a business and a plan to help managers and decision-makers, effectively, integrate social media platforms into their organizational structure. This title intends to provide a clear guide to social media in business for managers.
Provides an overview of the opportunities social media offers to a business and a plan to help managers and decision-makers, effectively, integrate so...
cena: 76,04

 Jacobson's, I Miss It So!: The Story of a Michigan Fashion Institution Kopytek, Bruce Allen 9781609493240 History Press
Jacobson's, I Miss It So!: The Story of a Michigan Fashion Institution

ISBN: 9781609493240 / Angielski / Miękka / 202 str.

ISBN: 9781609493240/Angielski/Miękka/202 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Bruce Allen Kopytek
Winner of the Michigan Notable Book Award for 2012


Join department store historian Bruce Allen Kopytek in this return to the elegance of Jacobson's, a beloved Michigan institution for well over 100 years. Reenter the marvelous stores and meet the personalities who transformed Jacobson's from its humble Reed City origins to a staple of sophistication throughout the region and into Florida. The brainchild of a retail genius, this deluxe specialty store gave customers a peerless social, shopping and dining destination. Experience anew the refined beauty of its Williamsburg-style Grosse...

Winner of the Michigan Notable Book Award for 2012


Join department store historian Bruce Allen Kopytek in this return to the elegance of Jacobs...

cena: 91,43

 The Law of E-Commerce: E-Contracts, E-Business Alghamdi, Abdulhadi M. 9781467886031 Authorhouse
The Law of E-Commerce: E-Contracts, E-Business

ISBN: 9781467886031 / Angielski / Miękka / 260 str.

ISBN: 9781467886031/Angielski/Miękka/260 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Abdulhadi M. Alghamdi
The Law of E-Commerce E-Contracts, E-Business Electronic commerce raises some legal issues, including whether the contract must be in a particular form or authenticated; validity, time and place of communication; 'cross-offers' and 'battle of forms'. This book analyses the legal problems relating to contracts formed on the Internet, including the use of electronic agents, the enforceability of clickwrap agreements, electronic payments, and choice-of-law and jurisdiction issues. These issues are considered from the UK common law point of view and according to the SICG, UNIDROIT Principles,...
The Law of E-Commerce E-Contracts, E-Business Electronic commerce raises some legal issues, including whether the contract must be in a particular for...
cena: 127,64

 Supply Chain Management for Refurbishment: Lessons from High Street Retailing  9780727732422 Thomas Telford Ltd
Supply Chain Management for Refurbishment: Lessons from High Street Retailing

ISBN: 9780727732422 / Angielski / Miękka / 168 str.

ISBN: 9780727732422/Angielski/Miękka/168 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
This book is the outcome of EPARC supported three year research project involving seven major high-street retailing clients: Arcadia Group, Boots, Borders(UK), Halifax plc, Nationwid, Rubicon Retail Ltd, Pizza Express: and their supply chains. The book comprises two complementary parts. The first, the Good Practice Framework, is the what to do for effective refurbishment involving the closer integration of supply and value chains in construction. The second, the why do it this way, comprises research evidence from a wide range of construction and business management sources.
This book is the outcome of EPARC supported three year research project involving seven major high-street retailing clients: Arcadia Group, Boots, Bor...
cena: 392,79

 42 Rules for Applying Google Analytics: A practical guide for understanding web traffic, visitors and analytics so you can improve the performance of Sanders, Rob 9781607730408 Super Star Press
42 Rules for Applying Google Analytics: A practical guide for understanding web traffic, visitors and analytics so you can improve the performance of

ISBN: 9781607730408 / Angielski / Miękka / 122 str.

ISBN: 9781607730408/Angielski/Miękka/122 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Rob Sanders
42 Rules for Applying Google Analytics is understanding a visitor's journey through your website then applying that measurement, collection and analysis of data for the main purpose of adequately optimizing and improving website performance. This includes learning where your visitors come from and how they interact with your site or measuring key drivers and conversions such as which web pages encourage people to react by calling, emailing or purchasing a product.

The benefit of applying this free knowledge, whether you are an advertiser, publisher, or site owner, will help you...

42 Rules for Applying Google Analytics is understanding a visitor's journey through your website then applying that measurement, collection and...
cena: 85,17

 Building a Housewife's Paradise: Gender, Politics, and American Grocery Stores in the Twentieth Century Deutsch, Tracey 9780807859766 University of North Carolina Press
Building a Housewife's Paradise: Gender, Politics, and American Grocery Stores in the Twentieth Century

ISBN: 9780807859766 / Angielski / Miękka / 352 str.

ISBN: 9780807859766/Angielski/Miękka/352 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Tracey Deutsch
Supermarkets are a mundane feature in the landscape, but as Tracey Deutsch reveals, they represent a major transformation in the ways that Americans feed themselves. In her examination of the history of food distribution in the United States, Deutsch demonstrates the important roles that gender, business, class, and the state played in the evolution of American grocery stores.

Deutsch's analysis reframes shopping as labor and embeds consumption in the structures of capitalism. The supermarket, that icon of postwar American life, emerged not from straightforward consumer demand for...
Supermarkets are a mundane feature in the landscape, but as Tracey Deutsch reveals, they represent a major transformation in the ways that Americans f...
cena: 156,09

 Internet Prophets: The World's Leading Experts Reveal How to Profit Online Olsher, Steve 9781614482321 Morgan James Publishing
Internet Prophets: The World's Leading Experts Reveal How to Profit Online

ISBN: 9781614482321 / Angielski / Miękka / 280 str.

ISBN: 9781614482321/Angielski/Miękka/280 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Steve Olsher
cena: 76,04

 Economic Life of Mexican Beach Vendors: Acapulco, Puerto Vallarta, and Cabo San Lucas Wilson, Tamar Diana 9780739177648 Lexington Books
Economic Life of Mexican Beach Vendors: Acapulco, Puerto Vallarta, and Cabo San Lucas

ISBN: 9780739177648 / Angielski / Twarda / 218 str.

ISBN: 9780739177648/Angielski/Twarda/218 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Tamar Diana Wilson
Economic Life of Mexican Beach Vendors: Acapulco, Puerto Vallarta, and Cabo San Lucas is based on interviews with 82 men and 84 women who vend their wares on beaches in three Mexican tourist centers. Assuming that some people may actively choose self-employment in the informal or semi-informal economy, the employment and educational aspirations of the vendors and their levels of satisfaction with their work are explored. Most of the vendors had other family members who were also vendors, and 75 (45.2 percent) had 5 or more family members who vended, most usually on Mexican beaches. The...
Economic Life of Mexican Beach Vendors: Acapulco, Puerto Vallarta, and Cabo San Lucas is based on interviews with 82 men and 84 women who vend their w...
cena: 448,76

 Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business Stroud, D. 9780230378193 Palgrave MacMillan
Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business

ISBN: 9780230378193 / Angielski / Twarda / 251 str.

ISBN: 9780230378193/Angielski/Twarda/251 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Dick Stroud; Kim Walker
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products ...
cena: 262,25

 Baltimore's Bygone Department Stores: Many Happy Returns Michael J. Lisicky 9781609496678 History Press
Baltimore's Bygone Department Stores: Many Happy Returns

ISBN: 9781609496678 / Angielski / Miękka / 187 str.

ISBN: 9781609496678/Angielski/Miękka/187 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Michael J. Lisicky
Michael J. Lisicky is the author of several bestselling books, including Hutzler's: Where Baltimore Shops. In demand as a department store historian, he has given lectures at institutions such as the New York Public Library, the Boston Public Library, the Free Library of Philadelphia, the Historical Society of Pennsylvania, the Carnegie Library of Pittsburgh, the Milwaukee County Historical Society, the Enoch Pratt Free Library and the Jewish Museum of Maryland. His books have received critical acclaim from the Baltimore Sun, Baltimore City Paper, Philadelphia Inquirer, Philadelphia Daily...
Michael J. Lisicky is the author of several bestselling books, including Hutzler's: Where Baltimore Shops. In demand as a department store historian, ...
cena: 83,81

 How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success Flores, L. 9781137340689 PALGRAVE MACMILLAN
How to Measure Digital Marketing: Metrics for Assessing Impact and Designing Success

ISBN: 9781137340689 / Angielski / Twarda / 272 str.

ISBN: 9781137340689/Angielski/Twarda/272 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Flores Laurent
Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketing metrics are as well as how to measure and use them. Including real life case studies and experts viewpoints that help marketers navigate the digital world.
Measuring the Success of Digital Marketing explains how to determine the success of a digital marketing campaign by demonstrating what digital marketi...
cena: 242,07

 Information Propagation on the Web 2.0: Two Essays on the Propagation of User-Generated Content and How It Is Affected by Social Networks Heil, Oliver P. 9783631617472 Lang, Peter, Gmbh, Internationaler Verlag Der
Information Propagation on the Web 2.0: Two Essays on the Propagation of User-Generated Content and How It Is Affected by Social Networks

ISBN: 9783631617472 / Angielski / Twarda / 131 str.

ISBN: 9783631617472/Angielski/Twarda/131 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Mark Elsner
The diffusion of the Internet has considerably changed the basic principles of information exchange into a structure that is now enabling user-driven information propagation across most markets that was not possible in the previous era of unidirectional mass communication. This study focuses on the submitters social networks to explain these new propagation processes. Large datasets from a social news site are used to show that it is the size, structure and activity of such networks that mainly influence whether or not certain content achieves a prominent level. Message and content-related...
The diffusion of the Internet has considerably changed the basic principles of information exchange into a structure that is now enabling user-driven ...
cena: 221,68

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