Kategoria BISAC: Business & Economics >> Industries - Retailing

Die starke Verbreitung von Bonusprogrammen hat zu einer nahezu inflationaren Verwendung solcher Massnahmen der Kundenbindung gefuhrt. Ein blosses Rabattheft reicht zur erfolgreichen Kundenbindung langst nicht mehr aus. Effektive Bonusprogramme sollten daher an den Erkenntnissen der wissenschaftlichen Konsumentenforschung ansetzen. Die Autoren dieses Buchs zeigen die Erfolgskonzeption und -umsetzung von Bonusprogrammen, wirtschaftspsychologisch fundiert und mit zahlreichen Praxisbeispielen untermauert, auf. Uber eine kurze Einfuhrung in die Grundlagen der Wirtschaftspsychologie und...

e-Business - business collaborations enabled through information and communication technologies - is an essential activity for any business organization and constitutes a significant and growing sector. This textbook presents an innovative teaching framework to help students gain a thorough understanding of the principles of this vital aspect of business and management.

Casting aside the over-complicated and narrow introductions of other textbooks, Grefen presents, analyzes and explains the principles of e-Business with refreshing clarity. The book covers both the business...

In recent years, we have witnessed huge economic and socio-political change in the Gulf. This book examines the rapid industrialization of the region and how local economies are starting to diversify away from petroleum, exploring how this transformative process is starting to impact on the region's economy and social make-up.

With contributions from some of the top scholars and practitioners in the area, this book discusses crucial topics related to the region's transformation, from issues of economic development and relations with Iran to foreign labour and women's education and...

Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.

While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business...

Social networking plus small business is a slam dunk "Small Business Smarts: Building Buzz with Social Media" explains why that's so and helps small business owners decide whether social media tools are right for them. Assuming the answer is yes, the book offers concrete advice and implementation suggestions that make using tools to start building word-of-mouth quick and easy.

Built around actual success stories from small businesses, such as the Roger Smith Hotel, Dutch Bros. Coffee, Cafe Yumm, and the Tattered Cover Bookstore, the book illustrates how different social media can help...