Kategoria BISAC: Business & Economics >> Industries - Retailing

The useful tips and strategies in "Everything You Need to Know about Garage & Yard Sales" is the only reference you need to get started and accomplish your desired level of success. Author Jon Fulghum provides ideas for advertising, promotion, and display to help attract potential shoppers. He also explains: .Reasons for...

Despite the recent misfortunes of many dotcoms, e-commerce will have major and lasting effects on economic activity. But the rise and fall in the valuations of the first wave of e-commerce companies show that vague promises of distant profits are insufficient. Only business models based on sound economic propositions will survive. This book provides professionals, investors, and MBA students the tools they need to evaluate the wide range of actual and potential e-commerce businesses at the microeconomic level. It demonstrates how these tools can be used to assess a variety of existing...

Global Sourcing: Im Einzelhandel wie in der Konsum- und Gebrauchsguterindustrie ist dies ein hochst aktuelles und intensiv diskutiertes Thema. Doch wer konnte von sich behaupten, hier bereits alle Moglichkeiten ausgeschopft zu haben? Meist steckt man doch zu tief im Tagesgeschaft, um einem neuen Thema seine ganze Aufmerksamkeit zu widmen und sei es noch so wichtig. Uber kurz oder lang aber wird daran kein Weg vorbeifuhren. Zuvorderst gilt dies fur die Modebranche, die hier wie so haufig eine Vorreiterrolle einnimmt.

Praktiker erfahren in diesem Buch aktuellste Trends in der...

Web 2.0 has taken on buzzword status. It's now shorthand for everything that is new, cutting-edge, and gaining momentum online. Web 2.0 can describe particular Web sites; cultural trends like social networking, blogging, or podcasting; or the underlying technology that makes today's coolest Web applications possible. Many Web 2.0 innovations were pioneered by behemoths like Google, Amazon, Apple, YouTube, and MySpace. But even the smallest, leanest companies can take advantage of the new trends, new and open-source programming tools, and new networks. This book presents a wealth of ideas...

Clusters of specialized businesses are being promoted around the world, aided by high-profile examples such as Silicon Valley.

Using evidence from high- and low-income economies, as well as detailed case studies that show the special conditions behind successful clusters, this book provides a new vantage point on this high-interest topic, making it ideal for students of business location, policy-makers and managers seeking a real-world understanding of clustering.

In an age of overwhelming Internet competition and rampant takeovers, marketers face the very real challenge of understanding how to engage customers online. Leland Harden and Bob Heyman, online marketing pioneers and authors of the popular book "Net Results," team up again to teach marketers how to use search engine optimization, affiliate marketing, and all of the Web 2.0 tools they need to compete in the digital marketplace. Filled with up-to-date information on the best venues for online marketing, as well as explanations of social networking, virtual worlds, widgets, wikis, and...

Die Mobilfunkbranche steht vor ihrem nachsten Entwicklungssprung. Nachdem der mobile Sprachmarkt gesattigt ist, richtet sich der Fokus auf neue Geschaftsfelder wie der Markt fur mobiles Internet, mobile Datengeschafte und Anwendungen. Das Buch bundelt aktuellste praxisrelevante und wissenschaftlich fundierte Erkenntnisse zu den Erfolgsfaktoren eines profitablen Mobile Marketings. Mit einem Grundlagenteil sowie Kapiteln zu den Marketinginstrumenten und den Besonderheiten des Marketingmanagements ist der Band von hohem Wert fur die Unternehmenspraxis."