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Shopping, Place and Identity
ISBN: 9780415154611 / Angielski / Miękka / 226 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Presenting a study of shopping, the life of shopping centres and the nature of shoppers, this book offers an understanding of the significance of place and the construction of identity. From an historical and thematic survey of the nature of consumer societies and their implications for identity, the authors examine the commercial and historical background of two London shopping centres - Brent Cross and Wood Green. Drawing on their own primary research on shoppers from particular streets, focus groups and survey questionnaires, the authors examine particular issues that arise in the action...
Presenting a study of shopping, the life of shopping centres and the nature of shoppers, this book offers an understanding of the significance of plac...
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cena:
243,84 |
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Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods
ISBN: 9780415349949 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking. Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study. Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed... |
cena:
780,44 |
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Wal-Mart World: The World's Biggest Corporation in the Global Economy
ISBN: 9780415951371 / Angielski / Miękka / 424 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Now that Wal-Mart has conquered the US, can it conquer the world? As Wal-Mart World shows, the corporation is certainly trying. For a number of years, Wal-Mart has been the largest company in the United States. Now, though, it is the largest company in the world. Its global labor practices and outsourcing strategies represent for many what contemporary economic globalization is all about. But Wal-Mart is not standing still, and is opening up stores everywhere. From Germany to Beijing to Mexico City to Tokyo, more than a billion shoppers can now hunt for bargains at a Wal-Mart...
Now that Wal-Mart has conquered the US, can it conquer the world? As Wal-Mart World shows, the corporation is certainly trying. For a number ...
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cena:
277,99 |
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On Target: How the World's Hottest Retailer Hit a Bull's-Eye
ISBN: 9780471250678 / Angielski / Twarda / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The first behind-the-scenes look at the stunning success of America's hippest discount retailer
Founded in 1962 by Minnesota-based department store Dayton's, Target has grown to become America's second most profitable retailer behind Wal-Mart. On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to... The first behind-the-scenes look at the stunning success of America's hippest discount retailer
Founded in 1962 by Minnesota-based department store... |
cena:
174,52 |
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The Truth about eBay: How to successfully sell part time or full time on eBay
ISBN: 9780595270033 / Angielski / Miękka / 160 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Have you ever wondered how some people earn a full-time income on eBay? Did you know that a select few eBay users are making over six figures a year on eBay?
Have you ever wondered how some people earn a full-time income on eBay? Did you know that a select few eBay users are making over six figures a year o...
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cena:
76,04 |
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Everything You Need to Know about Garage & Yard Sales: Be Better Organized, Have Fun, and Sell More
ISBN: 9780595417445 / Angielski / Miękka / 74 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "Everything You Need to Know about Garage & Yard Sales: Be Better Organized, Have Fun, and Sell More" provides you with the information you should consider when deciding to have a garage or yard sale, as well as easy step-by-step guidance on organization and management.
The useful tips and strategies in "Everything You Need to Know about Garage & Yard Sales" is the only reference you need to get started and accomplish your desired level of success. Author Jon Fulghum provides ideas for advertising, promotion, and display to help attract potential shoppers. He also explains: .Reasons for... "Everything You Need to Know about Garage & Yard Sales: Be Better Organized, Have Fun, and Sell More" provides you with the information you should con...
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cena:
41,74 |
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Soap Opera: The inside Story of Proctor & Gamble
ISBN: 9780671897819 / Angielski / Miękka / 408 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Investigative reporter Alecia Swasy reveals the chilling truth about Procter & Gamble--the company that produces Tide, Crest, Pringles, Pampers, and a host of other popular products. From offices run with obsessive control to tales of extraordinary marketing arrogance, Swasy paints the picture of a cutthroat company. "Explosive".-- Fortune.
Investigative reporter Alecia Swasy reveals the chilling truth about Procter & Gamble--the company that produces Tide, Crest, Pringles, Pampers, and a...
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cena:
98,91 |
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The Economics of E-Commerce: A Strategic Guide to Understanding and Designing the Online Marketplace
ISBN: 9780691089065 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Despite the recent misfortunes of many dotcoms, e-commerce will have major and lasting effects on economic activity. But the rise and fall in the valuations of the first wave of e-commerce companies show that vague promises of distant profits are insufficient. Only business models based on sound economic propositions will survive. This book provides professionals, investors, and MBA students the tools they need to evaluate the wide range of actual and potential e-commerce businesses at the microeconomic level. It demonstrates how these tools can be used to assess a variety of existing... Despite the recent misfortunes of many dotcoms, e-commerce will have major and lasting effects on economic activity. But the rise and fall in the v... |
cena:
448,76 |
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Pizitz: Your Store
ISBN: 9781540204844 / Angielski / Twarda / 130 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
121,93 |
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The The Wal-Mart Revolution: How Big-Box Stores Benefit Consumers, Workers, and the Economy
ISBN: 9780844742441 / Angielski / Miękka / 210 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The activities of Wal-Mart and other big-box retailers have become rallying cries for both sides of the political aisle. This book is aimed at those involved in debates over Wal-Mart's impact on worker wages, labor issues, and health-insurance and land-use policies. The Wal-Mart Revolution provides useful facts about the company, the U.S. retail industry, labor economics, health-care policy, and land-use realities in America today. Economist Richard Vedder and public-private partnerships expert Wendell Cox painstakingly analyze available evidence before concluding that the economic...
The activities of Wal-Mart and other big-box retailers have become rallying cries for both sides of the political aisle. This book is aimed at those i...
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cena:
76,23 |
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Cash-In-Hand Work: The Underground Sector and the Hidden Economy of Favours
ISBN: 9781403921727 / Angielski / Twarda / 237 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Uncovering how cash-in-hand economies are composed of not only the underground sector (work akin to formal employment conducted for profit-motivated purposes), but also a hidden economy of favors more akin to mutual aid, this book displays the need to transcend conventional market-oriented readings of cash-in-hand work and radically rethink whether seeking its eradication through tougher regulations is always appropriate. It argues for a variegated policy approach that recognizes these two distinct forms of cash-in-hand work and that tailors policy accordingly.
Uncovering how cash-in-hand economies are composed of not only the underground sector (work akin to formal employment conducted for profit-motivated p...
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cena:
201,72 |
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E-Business Innovation and Change Management
ISBN: 9781591401384 / Angielski / Twarda / 298 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. E-business is an innovation that brings with it new ways of dealing with customers and business partners, new revenue streams, new ways of processing information, new organization structures, new skill sets, electronic supply chains, new standards and policies, new collaborations, the need for adaptable business strategies and effective management of associated changes. However, e-business and change management have often been addressed as separate issues by organizations, often leading to disappointing results. E-Business Innovation and Change Management addresses e-business innovation and...
E-business is an innovation that brings with it new ways of dealing with customers and business partners, new revenue streams, new ways of processing ...
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cena:
405,29 |
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Wireless Communications and Mobile Commerce
ISBN: 9781591401841 / Angielski / Twarda / 296 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Mobile Commerce is an emerging phenomenon based on quickly growing applications of wireless technologies and mobile communications. Mobile communication is becoming as essential need for individuals and businesses in their daily actions. Using mobile commerce, organizations can offer customers services that are easily accessed by a mobile device anytime and anywhere. This collects holistic perspectives contributed by leading professionals to explore strategic considerations regarding potential opportunities and issues in mobile commerce. These professionals' discussions and contributions...
Mobile Commerce is an emerging phenomenon based on quickly growing applications of wireless technologies and mobile communications. Mobile communicati...
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cena:
405,29 |
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The Social and Cognitive Impacts of E-Commerce on Modern Organizations
ISBN: 9781591402497 / Angielski / Twarda / 350 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This work includes articles addressing the social, cultural, organizational, and cognitive impacts of e-commerce technologies and advances on organizations around the world. It covers the impact of e-commerce on consumer behaviour, organizational behaviour, and development.
This work includes articles addressing the social, cultural, organizational, and cognitive impacts of e-commerce technologies and advances on organiza...
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cena:
379,94 |
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Electronic Commerce: Concepts, Methodologies, Tools and Applications
ISBN: 9781599049434 / Angielski / Twarda / 2522 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Electronic Commerce: Concepts, Methodologies, Tools and Applications is the principle source of reference for all applications within the discipline of mobile commerce, virtual enterprises, business-to-business applications, Web services, and enterprise methodologies. This collection will supply all audiences with the latest research addressing the successes and obstacles of commerce in today's society.
Electronic Commerce: Concepts, Methodologies, Tools and Applications is the principle source of reference for all applications within the discipline o...
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cena:
8353,83 |
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Going for Broke: How Robert Campeau Bankrupted the Retail Industry, Jolted the Junk Bond Market, and Brought the Booming 80s to a Crash
ISBN: 9781893122611 / Angielski / Miękka / 308 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
158,52 |
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Internet Retailing
ISBN: 9783836414876 / Angielski / Miękka / 96 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Since the e-commerce are booming on sales and information is becoming a
critical resource to firms. How the market information and pricing strategies impact the performance of e-retailers? Specifically, is the information accuracy valuable to e-retailers? Can the information sharing effectively improve the performance of e-retailers? what are the optimal pricing strategies for the e-retailer? What are the values of information accuracy and information sharing respectively, given that the product categories are considered? This book includes three business scenarios addressing the value of... Since the e-commerce are booming on sales and information is becoming a
critical resource to firms. How the market information and pricing strateg... |
cena:
193,64 |
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Texas Merchant: Marvin Leonard and Fort Worth
ISBN: 9781603440547 / Angielski / Miękka / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Few department stores symbolized the aspirations of a community or represented the identity of its citizens in a stronger or more enduring way than Leonards in Fort Worth, Texas. For over fifty years, Marvin Leonard, the store's founder, and his brother Obie ran a store that was always a unique place to shop. Customers also found a stunning array of goods--fur coats and canned tuna, pianos and tractors--and an environment that combined the spectacular with the familiar.
But the story of Leonards goes beyond the store and the man who made it. For Marvin Leonard, downtown Fort Worth and... Few department stores symbolized the aspirations of a community or represented the identity of its citizens in a stronger or more enduring way than Le...
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cena:
102,39 |
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The Customer Is Always Wrong: The Retail Chronicles
ISBN: 9781933368900 / Angielski / Miękka / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. From mom-and-pop general stores to big-box, strip-mall chains, it is impossible to consider the American experience without thinking about the buying-and-selling retail culture: the sales and the stockrooms, the shift managers, and the clock punchers. The Customer Is Always Wrong is a tragicomic and all-too revealing collection of essays by writers who have done their time behind the counter and lived to tell their tales. Jim DeRogatis, author of Let It Blurt, for example, describes hanging out with Al himself at Al Rocky's Music Store, while Colson Whitehead explains how three...
From mom-and-pop general stores to big-box, strip-mall chains, it is impossible to consider the American experience without thinking about the buying-...
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cena:
60,80 |
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Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies
ISBN: 9780313351877 / Angielski / Twarda / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Web 2.0 has taken on buzzword status. It's now shorthand for everything that is new, cutting-edge, and gaining momentum online. Web 2.0 can describe particular Web sites; cultural trends like social networking, blogging, or podcasting; or the underlying technology that makes today's coolest Web applications possible. Many Web 2.0 innovations were pioneered by behemoths like Google, Amazon, Apple, YouTube, and MySpace. But even the smallest, leanest companies can take advantage of the new trends, new and open-source programming tools, and new networks. This book presents a wealth of ideas... Web 2.0 has taken on buzzword status. It's now shorthand for everything that is new, cutting-edge, and gaining momentum online. Web 2.0 can describ... |
cena:
282,40 |
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