Since the e-commerce are booming on sales and information is becoming a
critical resource to firms. How the market information and pricing strategies
impact the performance of e-retailers? Specifically, is the information accuracy
valuable to e-retailers? Can the information sharing effectively improve
the performance of e-retailers? what are the optimal pricing strategies for the
e-retailer? What are the values of information accuracy and information sharing
respectively, given that the product categories are considered? This book
includes three business scenarios addressing the value of...