Internet Retailing

ISBN-13: 9783836414876 / Angielski / Miękka / 2007 / 96 str.

Ruiliang Yan

Opis

Since the e-commerce are booming on sales and information is becoming acritical resource to firms. How the market information and pricing strategiesimpact the performance of e-retailers? Specifically, is the information accuracyvaluable to e-retailers? Can the information sharing effectively improvethe performance of e-retailers? what are the optimal pricing strategies for thee-retailer? What are the values of information accuracy and information sharingrespectively, given that the product categories are considered? This bookincludes three business scenarios addressing the value of market informationand pricing strategies in the Internet retailing. First, we study the productchoice and the value of information accuracy for the online retailers in thechapter one. Second, we study the marketing information and dual-channelpricing strategies in a multi-channel retailer in the chapter two. Finally, we investigatethe value of cooperative information sharing in a manufacturerecommerceretailer supply chain in the chapter three. This book is addressedto professionals, policy-makers, academics, researchers, and managers in IT,marketing, business and commerce.