Soap Opera: The inside Story of Proctor & Gamble

ISBN-13: 9780671897819 / Angielski / Miękka / 1994 / 408 str.

Alecia Swasy

Opis

Investigative reporter Alecia Swasy reveals the chilling truth about Procter & Gamble--the company that produces Tide, Crest, Pringles, Pampers, and a host of other popular products. From offices run with obsessive control to tales of extraordinary marketing arrogance, Swasy paints the picture of a cutthroat company. "Explosive".-- Fortune.

Behind Procter & Gambles wholesome image is a control-obsessed company so paranoid that Wall Street analysts, employees, and the chairman himself refer to it as "the Kremlin." P&Gs wealth and power ensure that it gets what it wants, from tax breaks to the eager services of Washington lobbyists.

In this explosive expose, Wall Street Journal reporter Alecia Swasy tells the chilling story of life within P&G.

Wonderfully readable, impeccably researched, Soap Opera is a sobering look at the price of success in American business.