Affluenza: How Overconsumption Is Killing Us--And How to Fight Back
ISBN: 9781609949273 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. NEW EDITION, REVISED AND UPDATED affluenza, n. a painful, contagious, socially transmitted condition of overload, debt, anxiety, and waste resulting from the dogged pursuit of more. We tried to warn you The 2008 economic collapse proved how resilient and dangerous affluenza can be. Now in its third edition, this book can safely be called prophetic in showing how problems ranging from loneliness, endless working hours, and family conflict to rising debt, environmental pollution, and rampant commercialism are all symptoms of this global plague. The new edition traces the role...
NEW EDITION, REVISED AND UPDATED affluenza, n. a painful, contagious, socially transmitted condition of overload, debt, anxiety, and waste resulti...
|
|
cena:
98,56 zł |
Feng Shui for Retail Stores
ISBN: 9781475985801 / Angielski / Miękka / 172 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Clear Englebert's fifth book, Feng Shui for Retail Stores, is the result of over four decades of retail management experience combined with two decades of professional feng shui experience. Store owners have dubbed this book, "A must-read for my staff." This thorough book covers: location and exterior, layout and visual presentation, merchandise selection and pricing, employee and customer interaction, plus all the retail details that make merchandise move. It is an essential book for owners, managers, and employees of retail stores. It has received praise from many... Clear Englebert's fifth book, Feng Shui for Retail Stores, is the result of over four decades of retail management experience combined wit... |
|
cena:
72,80 zł |
The Welcomer Edge: Unlocking the Secrets to Repeat Business
ISBN: 9780989037006 / Angielski / Miękka / 220 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Welcomer Edge is a business book that unlocks the secrets to repeat sales. Its principles are appropriate for all sales and service environments. It's about four distinct categories of service professionals -- the people that will make any customer service function or department a success. The author provides real life examples and anecdotes to help transform this concept into action. Welcomers are a rare breed of friendly and engaging people. Most importantly, they are innately intuitive, and understand that customers are people first. Identifying and recruiting welcomers is the key to a...
The Welcomer Edge is a business book that unlocks the secrets to repeat sales. Its principles are appropriate for all sales and service environments. ...
|
|
cena:
77,09 zł |
Emarketing Strategies for the Complex Sale
ISBN: 9780071628648 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Turn prospects into buyers with a powerful emarketing strategy "Albee shows how smart business-to-business marketers learn about buyers, tell a story, and greatly influence the B2B lead-to-sale process. This is your guide for Web marketing success." "A compelling read for both B2B marketing and sales professionals alike, eMarketing Strategies for the Complex Sale is a practical and insightful how-to guide that will enable marketers to drive... Turn prospects into buyers with a powerful emarketing strategy "Albee shows how smart business-to-business marketers learn about buy... |
|
cena:
163,19 zł |
Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment
ISBN: 9780071819503 / Angielski / Twarda / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING
The digital age is here--and it's developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and academics--each one an expert in his or her field. With the proven techniques of Strategic Digital Marketing, you'll be able to:
THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING
The digital age is here--and it's developing rapidly. Regardless of your industry, sector, or geogra... |
|
cena:
154,60 zł |
Simply Seven: Seven Ways to Create a Sustainable Internet Business
ISBN: 9780230308176 / Angielski / Twarda / 196 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Published as part of Palgrave Macmillan's IE Business Publishing Series, Simply Seven is a practical guide to Internet business for students, entrepreneurs and executives. The book presents a practical blueprint created to get entrepreneurs and executives started on finding the right Internet business model for their web site.
Published as part of Palgrave Macmillan's IE Business Publishing Series, Simply Seven is a practical guide to Internet business for students, entrepre...
|
|
cena:
233,97 zł |
Denholms: The Story of Worcester's Premier Department Store
ISBN: 9781540206282 / Angielski / Twarda / 162 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
|
cena:
137,38 zł |
Recommended: How to sell through networking and referrals
ISBN: 9780273757962 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Referrals and recommendations are the most effective drivers of new business. This book will show you how to make your business thrive by generating referrals and sales from your own networks cheaply, effectively and quickly. Written by Andy Lopata, who was christened 'Mr Network' by The Sun and listed as one of Europe's leading business networking strategists by the Financial Times in 2009, Recommended will show you how to implement a simple yet effective strategy you can rely on to source the leads you need to keep your business flourishing. You will... Referrals and recommendations are the most effective drivers of new business. This book will show you how to make your business thrive by generatin... |
|
cena:
90,29 zł |
Why We Shop: Emotional Rewards and Retail Strategies
ISBN: 9780275981723 / Angielski / Twarda / 216 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Shopping is one of the most challenging and rewarding human activities. Pooler offers a captivating exploration of the emotional and psychological dimensions of shopping. What drives shoppers in various situations? Why do we shop the way we do? Why do people go to malls, boutiques, and Web sites with their credit cards in hand, despite not knowing what it is they're looking for? This book answers such questions, taking an incisive look at how shopping and shoppers have changed in recent years. For those in retailing and marketing, this guide to the fickle consumer's mindset... Shopping is one of the most challenging and rewarding human activities. Pooler offers a captivating exploration of the emotional and psychological ... |
|
cena:
397,10 zł |
Shopping at Giant Foods: Chinese American Supermarkets in Northern California
ISBN: 9780295992945 / Angielski / Miękka / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. From the 1930s through the 1970s, Chinese American owned supermarkets located outside of Chinatown, catering to a non-Chinese clientele, and featuring mainstream American foods and other products and services rose to prominence and phenomenal success in Northern California, only to decline as union regulations and competition from national chains made their operation unprofitable. Alfred Yee's study of this trajectory is an insider's view of a fascinating era in Asian American immigration and entrepreneurship. Drawing on oral interviews with individuals who worked in the business during... From the 1930s through the 1970s, Chinese American owned supermarkets located outside of Chinatown, catering to a non-Chinese clientele, and featur... |
|
cena:
131,70 zł |
Mastering e-Business
ISBN: 9780415557870 / Angielski / Miękka / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. e-Business - business collaborations enabled through information and communication technologies - is an essential activity for any business organization and constitutes a significant and growing sector. This textbook presents an innovative teaching framework to help students gain a thorough understanding of the principles of this vital aspect of business and management.
Casting aside the over-complicated and narrow introductions of other textbooks, Grefen presents, analyzes and explains the principles of e-Business with refreshing clarity. The book covers both the business... e-Business - business collaborations enabled through information and communication technologies - is an essential activity for any business organiz... |
|
cena:
303,99 zł |
The Multichannel Challenge: Integrating Customer Experiences for Profit
ISBN: 9780750687119 / Angielski / Miękka / 246 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. While innovation in products and services continues apace, today s competitive strategy is equally based on innovation in the route to market. Tesco.com, Direct Line, First Direct and easyJet are just a few examples of innovative channel strategies as a key component of the value proposition. We find ourselves in a multi-channel world. This book is drawn from the experience of major companies such as IBM, First Direct, Taylor Woodrow and BT. Lessons are explained clearly: be Multi not multiple; channels as weapons; think combinations; design from the top, but think people and measure it. The...
While innovation in products and services continues apace, today s competitive strategy is equally based on innovation in the route to market. Tesco.c...
|
|
cena:
238,11 zł |
Rfid for Dummies
ISBN: 9780764579103 / Angielski / Miękka / 416 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych.
|
|
cena:
122,63 zł |
Be a Recruiting Superstar: The Fast Track to Network Marketing Millions
ISBN: 9780814401637 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Network marketing--also known as direct selling and multilevel marketing--has turned millions of people into successful business owners. But to truly reach their earning potential, network marketers need to successfully grow their businesses by recruiting the right people.
Written by a true network marketing superstar who personally enlisted over 1,000 people in her first year, the book reveals a proven, innovative approach to recruiting that gets results fast. Readers will learn how to:
- discover their own recruiting style - identify people... Network marketing--also known as direct selling and multilevel marketing--has turned millions of people into successful business owners. But to tr... |
|
cena:
81,55 zł |
Red-Hot Cold Call Selling: Prospecting Techniques That Really Pay Off
ISBN: 9780814473481 / Angielski / Miękka / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Completely revised with fresh examples and all new chapters, the second edition of "Red-Hot Cold Call Selling" reveals the secrets, strategies, and tips readers can use to elevate their prospecting skills and take their sales into the stratosphere. Readers will learn how they can: * define and target their ideal market -- and stop squandering time, energy, and money on unfocused prospecting * develop a personalized script utilizing all the elements of a successful cold call * get valuable information from assistants -- and then get past them * view voice mail not as a... Completely revised with fresh examples and all new chapters, the second edition of "Red-Hot Cold Call Selling" reveals the secrets, strategies, an... |
|
cena:
81,55 zł |
Be a Network Marketing Superstar: The One Book You Need to Make More Money Than You Ever Thought Possible
ISBN: 9780814474310 / Angielski / Miękka / 160 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As far as career opportunities go, network marketing is hard to beat. It costs almost nothing to start, allows for flexible hours, and paves the way for financial independence. Network marketing -- also known as direct selling and multi-level marketing -- has turned millions of people into successful business owners. But to truly reach their earning potential, network marketers need the right tools. Be a Network Marketing Superstar provides a proven 26-step program designed to help readers quickly become stars in this fast-growing and profitable industry. This powerful training... As far as career opportunities go, network marketing is hard to beat. It costs almost nothing to start, allows for flexible hours, and paves the w... |
|
cena:
77,26 zł |
10 Corso Como: A to Z
ISBN: 9780847841639 / Angielski / Miękka / 300 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Carla Sozzani opened Galleria Carla Sozzani in September 1990 as a space for art, photography, and design housed in a converted garage at 10 Corso Como in Milan. Along with American artist Kris Ruhs, Sozzani created a space like no other. Rejecting ordinary retail norms, this concept store has always promoted a different philosophy--that of slow shopping, a succession of spaces and events that prioritize lifestyle over object acquisition. In this book, Sozzani describes her world: her style, personal taste, and opinions on fashion, travel, design, and lifestyle. The Galleria now incorporates...
Carla Sozzani opened Galleria Carla Sozzani in September 1990 as a space for art, photography, and design housed in a converted garage at 10 Corso Com...
|
|
cena:
159,76 zł |
Pinfluence
ISBN: 9781118393772 / Angielski / Miękka / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. How to effectively use Pinterest to market your business, product, or service Pinterest, the rapidly growing social networking site that allows users to post and share images and videos on -pinboards- (a collection of -pins, - usually with a common theme), is providing businesses and savvy entrepreneurs with a new platform to market their products and services. And, as with any new platform, learning what works best and what doesn't when it comes to marketing can be a challenge. Pinfluence is a complete guide to Pinterest marketing that will teach you how to... How to effectively use Pinterest to market your business, product, or service Pinterest, the rapidly growing social networking site t... |
|
cena:
85,68 zł |
Lifestyle Brands: A Guide to Aspirational Marketing
ISBN: 9781137285928 / Angielski / Twarda / 156 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. What do Apple, Patagonia, Virgin and Slow Food have in common? Why do millions of people identify with Nike and idolize Ferrari cars? Why are some brands simply fads that emerge suddenly and then disappear as quickly, while others become part of a lifestyle and are never forgotten? Antonio Marazza, General Manager of Landor Milan, and Stefania Saviolo, Professor at Bocconi University, investigate the reasons why some brands are adopted by people not for what they do, or what they stand for, but for the inspiration they provide. Drawing on both cutting-edge research and empirical...
What do Apple, Patagonia, Virgin and Slow Food have in common? Why do millions of people identify with Nike and idolize Ferrari cars? Why are some...
|
|
cena:
272,98 zł |
Fashion Branding Unraveled
ISBN: 9781563678745 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as "mass customization" and "M-branding," to a variety of industry segments, from luxury brands to private labels. The book includes an examination of the latest technologies,...
Fashion Branding Unraveled introduces and explains the concept of brand and the process of brand development. The book clarifies misconceptions...
|
|
cena:
197,58 zł |