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Absatzprognosen
ISBN: 9783540129349 / Niemiecki / Miękka / 225 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Prognosewerte werden in Unternehmungen fur vielfiiltige Zwecke eingesetzt, insbesondere werden Planungsuberlegungen auf ihnen aufgebaut. So sind Absatzprognosen Grundlage von Absatz-, Produktions- und Investitions pliinen und prognostizierte Zahlungsstrome bestimmen den Finanzplan. Pro gnosewerte beeinflussen mithin kunftiges (geplantes) Handeln. Wiihrend aber in der Praxis formalisierte Planungsverfahren relativ breit ein gesetzt werden, ist die Anwendung formalisierter Prognoseverfahren z. Z. selbst bei GroBunternehmungen noch keine Selbstverstiindlichkeit. Prognosewerte werden hiiufig mit...
Prognosewerte werden in Unternehmungen fur vielfiiltige Zwecke eingesetzt, insbesondere werden Planungsuberlegungen auf ihnen aufgebaut. So sind Absat...
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180,81 zł |
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The Social Media MBA Guide to Roi: How to Measure and Improve Your Return on Investment
ISBN: 9781118844397 / Angielski / Twarda / 156 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a 'black art', and makes it easy to understand and use, enabling the reader to create... The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as... |
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109,57 zł |
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How to Run a Successful Market Stall: A Simple Guide for Food Producers and Crafters
ISBN: 9780986782404 / Angielski / Miękka / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This handy guide is packed with information to help beginners and experienced market vendors develop a viable product line, create attractive displays, and learn simple sales techniques. The text also explains how to buy supplies efficiently, cost and price products effectively, and handle all the intricacies of market life.
This handy guide is packed with information to help beginners and experienced market vendors develop a viable product line, create attractive displays...
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157,04 zł |
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Konzentration Im Sortimentsbuchhandel: Diagnose, Prognose Und Handlungsempfehlungen
ISBN: 9783834924582 / Niemiecki / Miękka / 436 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Kerstin Emrich untersucht die Ursachen und Auswirkungen des Konzentrationsprozesses fur den Bucheinzelhandel auf der Basis einer umfassenden Markt- und Wettbewerbsanalyse. Neben grundlegenden Strategien und Losungsansatzen prasentiert die Autorin mit dem Convenience-Konzept eine konkrete, innovative Betriebsform.
Kerstin Emrich untersucht die Ursachen und Auswirkungen des Konzentrationsprozesses fur den Bucheinzelhandel auf der Basis einer umfassenden Markt- un...
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235,27 zł |
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European Retail Research: 2010 Volume 24 Issue II
ISBN: 9783834927095 / Angielski / Miękka / 204 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept.
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retai...
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271,46 zł |
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Beschaffungsmarketing
ISBN: 9783540574354 / Niemiecki / Miękka / 396 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Text ist identisch mit dem der Springer-Lehrbuch-Ausgabe
Text ist identisch mit dem der Springer-Lehrbuch-Ausgabe
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162,88 zł |
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Online Book Marketing: The Least Expensive, Most Effective Ways to Create Book Buzz
ISBN: 9780982276556 / Angielski / Miękka / 226 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. If you're an author or publisher who really wants to sell books, then you've got to create a platform that connects, communicates and builds long-term relationships with your readers online. "Online Book Marketing" will show you how. With a conversational tone that will put readers at ease, the book covers topics such as how to effectively use Twitter, Facebook, LinkedIn and YouTube; methods for engaging readers through articles, newsletters, audio podcasts and videos; ways to drive targeted traffic to your website or blog; and how to use search engine optimization (SEO) techniques that will...
If you're an author or publisher who really wants to sell books, then you've got to create a platform that connects, communicates and builds long-term...
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84,54 zł |
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Social Media Geek-To-Geek: Practical Insights for Technology Marketers
ISBN: 9781617300073 / Angielski / Miękka / 182 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial. Perhaps that is only natural, given that your average geek has fine-tuned analytical abilities and antennae that are always up to detect snake oil. And yet nobody, not even the geekiest geek, can afford to ignore the opportunity and the power that lies in deploying social media for marketing technology, both to geeks and to the rest of the world.
In Social Media Geek-to-Geek, authors Rick Jamison and Kathy Schmidt... There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial...
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96,42 zł |
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The Roman Bazaar: A Comparative Study of Trade and Markets in a Tributary Empire
ISBN: 9780521300704 / Angielski / Miękka / 376 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. It has long been held by historians that trade and markets in the Roman Empire resembled those found later in early modern Europe. Using the concept of the bazaar, however, Peter Bang argues that the development spawned by Roman hegemony proves clear similarities with large, pre-colonial or tributary empires such as the Ottoman, the Mughal in India, and the Ming/Ch'ing in China. By comparing Roman market formation particularly with conditions in the Mughal Empire, Bang changes our comparative horizons and situates the ongoing debate over the Roman economy firmly within wider discussions about...
It has long been held by historians that trade and markets in the Roman Empire resembled those found later in early modern Europe. Using the concept o...
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323,48 zł |
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European Retail Research: 2011 Volume 25 Issue I
ISBN: 9783834930934 / Angielski / Miękka / 180 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication's concept.
The aim of EUROPEAN RETAIL RESEARCH is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retai...
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193,63 zł |
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Change Communications Jahrbuch 2011
ISBN: 9783642203763 / Angielski / Twarda / 204 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Wie konnen sich Unternehmen andern und sich dabei treu bleiben? Es gibt viele Wege zum Erfolg, eines jedoch haben sie gemeinsam: Ihr Fokus liegt auf Change Communications (Veranderungskommunikation). In dem Buch wird die zentrale Aufgabe von Change Communications veranschaulicht, namlich die Kommunikation wahrend eines Veranderungsprozesses zu steuern, zu managen und zu gestalten. Pramierte Projekte (European Change Communications Award) werden detailliert vorgestellt und durch Expertenbeitrage zu den Themen Traditionen, Werte und Rituale erganzt."
Wie konnen sich Unternehmen andern und sich dabei treu bleiben? Es gibt viele Wege zum Erfolg, eines jedoch haben sie gemeinsam: Ihr Fokus liegt auf C...
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199,06 zł |
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Gale Encyclopedia of E-Commerce
ISBN: 9780787690984 / Angielski / Twarda / 1000 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "This 2-volume set features 470 comprehensive and detailed essays on topics related to the emerging world of e-commerce. The Gale Encyclopedia to E-Commerce provides answers to common questions e-entrepreneurs or students have about Web site development, financing, advertising and more. The Encyclopedia also profiles individuals and organizations considered to be the industry leaders and innovators and covers significant events, case studies and legal issues important to understanding the current e-commerce environment. Also included are a timeline of key events in e-commerce development;...
"This 2-volume set features 470 comprehensive and detailed essays on topics related to the emerging world of e-commerce. The Gale Encyclopedia to E-Co...
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1969,38 zł |
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Denholms: The Story of Worcester's Premier Department Store
ISBN: 9781609493950 / Angielski / Miękka / 155 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. When William Denholm and William McKay teamed up in 1870 to form a dry goods store in the factory town of Worcester, Massachusetts, they could not have imagined the 103-year legacy that would make their store a beloved New England landmark. Former customers may well recall the store's elaborate promotions that took shoppers to exotic locales, from an African holiday to a trip through the Italian fashion world. Join authors Christopher Sawyer and Patricia Wolf, daughter of a former Denholms president, as they take a behind-the-scenes view of the history and memory of Massachusetts's largest...
When William Denholm and William McKay teamed up in 1870 to form a dry goods store in the factory town of Worcester, Massachusetts, they could not hav...
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94,90 zł |
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Social Media in Business - Succeeding in the New Internet Revolution
ISBN: 9781908035028 / Angielski / Miękka / 250 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Provides an overview of the opportunities social media offers to a business and a plan to help managers and decision-makers, effectively, integrate social media platforms into their organizational structure. This title intends to provide a clear guide to social media in business for managers.
Provides an overview of the opportunities social media offers to a business and a plan to help managers and decision-makers, effectively, integrate so...
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86,09 zł |
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Jacobson's, I Miss It So!: The Story of a Michigan Fashion Institution
ISBN: 9781609493240 / Angielski / Miękka / 202 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Winner of the Michigan Notable Book Award for 2012
Winner of the Michigan Notable Book Award for 2012
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103,53 zł |
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The Law of E-Commerce: E-Contracts, E-Business
ISBN: 9781467886031 / Angielski / Miękka / 260 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Law of E-Commerce E-Contracts, E-Business Electronic commerce raises some legal issues, including whether the contract must be in a particular form or authenticated; validity, time and place of communication; 'cross-offers' and 'battle of forms'. This book analyses the legal problems relating to contracts formed on the Internet, including the use of electronic agents, the enforceability of clickwrap agreements, electronic payments, and choice-of-law and jurisdiction issues. These issues are considered from the UK common law point of view and according to the SICG, UNIDROIT Principles,...
The Law of E-Commerce E-Contracts, E-Business Electronic commerce raises some legal issues, including whether the contract must be in a particular for...
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144,51 zł |
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Supply Chain Management for Refurbishment: Lessons from High Street Retailing
ISBN: 9780727732422 / Angielski / Miękka / 168 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is the outcome of EPARC supported three year research project involving seven major high-street retailing clients: Arcadia Group, Boots, Borders(UK), Halifax plc, Nationwid, Rubicon Retail Ltd, Pizza Express: and their supply chains. The book comprises two complementary parts. The first, the Good Practice Framework, is the what to do for effective refurbishment involving the closer integration of supply and value chains in construction. The second, the why do it this way, comprises research evidence from a wide range of construction and business management sources.
This book is the outcome of EPARC supported three year research project involving seven major high-street retailing clients: Arcadia Group, Boots, Bor...
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419,30 zł |
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42 Rules for Applying Google Analytics: A practical guide for understanding web traffic, visitors and analytics so you can improve the performance of
ISBN: 9781607730408 / Angielski / Miękka / 122 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. 42 Rules for Applying Google Analytics is understanding a visitor's journey through your website then applying that measurement, collection and analysis of data for the main purpose of adequately optimizing and improving website performance. This includes learning where your visitors come from and how they interact with your site or measuring key drivers and conversions such as which web pages encourage people to react by calling, emailing or purchasing a product.
The benefit of applying this free knowledge, whether you are an advertiser, publisher, or site owner, will help you... 42 Rules for Applying Google Analytics is understanding a visitor's journey through your website then applying that measurement, collection and...
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96,42 zł |
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Building a Housewife's Paradise: Gender, Politics, and American Grocery Stores in the Twentieth Century
ISBN: 9780807859766 / Angielski / Miękka / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Supermarkets are a mundane feature in the landscape, but as Tracey Deutsch reveals, they represent a major transformation in the ways that Americans feed themselves. In her examination of the history of food distribution in the United States, Deutsch demonstrates the important roles that gender, business, class, and the state played in the evolution of American grocery stores.
Deutsch's analysis reframes shopping as labor and embeds consumption in the structures of capitalism. The supermarket, that icon of postwar American life, emerged not from straightforward consumer demand for... Supermarkets are a mundane feature in the landscape, but as Tracey Deutsch reveals, they represent a major transformation in the ways that Americans f...
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203,91 zł |
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Unternehmens-Podcasting: Eine Empirische Analyse Ausgewählter Erfolgsfaktoren
ISBN: 9783834912275 / Niemiecki / Miękka / 167 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Die Autoren identifizieren die Erfolgspotentiale von Podcasting fur Unternehmen bzw. Marken, um Aussagen uber mogliche Wirkungen treffen zu konnen.
Die Autoren identifizieren die Erfolgspotentiale von Podcasting fur Unternehmen bzw. Marken, um Aussagen uber mogliche Wirkungen treffen zu konnen.
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cena:
217,18 zł |
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