National Administrations in Eu Trade Policy: Maintaining the Capacity to Control
ISBN: 9781349714513 / Angielski / Miękka / 198 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book studies the relationship between administrative capacity and a member state's influence in the European Union. More specifically, it studies member states' ability to exert control over the European Commission during trade negotiations. But what determines administrative capacity and how do member states ensure their preferences are defended during trade negotiations? A combination of qualitative fieldwork and survey-analysis provides the answer. Interviews in Belgium, Poland, Estonia and Spain offer a privileged insight into the functioning of national trade administrations and... This book studies the relationship between administrative capacity and a member state's influence in the European Union. More specifically, it stud... |
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cena:
194,97 zł |
Alive to Change: Successful Retailing in Museums (2nd Edition)
ISBN: 9781907697883 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Leading retail professionals from some of the world's most visited and acclaimed museums and galleries share their secrets in this highly practical series of essays. These are people who are running some of the world's most successful, attractive - and profitable - museum shops. This full-colour, extended second edition provides a wealth of inspirational new ideas and strategies for ways in which museums and cultural organisations can boost both retail income and customer satisfaction - while helping realise their organisation's aims. The many key topics covered include: increasing visitor...
Leading retail professionals from some of the world's most visited and acclaimed museums and galleries share their secrets in this highly practical se...
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cena:
286,69 zł |
Revolutionizing Retail: Workers, Political Action, and Social Change
ISBN: 9781137364678 / Angielski / Twarda / 198 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. There is a modest but growing body of scholarly literature on experiences of retail work, with only a handful of studies existing on retail organizing. Before Revolutionizing Retail, no scholar had captured or analysed the breadth of political action being pursued in this crucial economic sector.
This book was awarded the Canadian Association for Work and Labour Studies 2015 Book Prize. There is a modest but growing body of scholarly literature on experiences of retail work, with only a handful of studies existing on retail organizing...
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cena:
194,97 zł |
Conversion Marketing: Convert Website Visitors Into Buyers
ISBN: 9781613392560 / Angielski / Miękka / 154 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In today's business climate, transacting eCommerce on the Internet represents the fastest growing marketplace in the world - but few people really understand how to make it sing Harness the online money making potential of your business with trade secrets from this acclaimed industry insider, veteran of more than 150 marketing campaigns in the corporate Big Leagues.
In today's business climate, transacting eCommerce on the Internet represents the fastest growing marketplace in the world - but few people really... |
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cena:
86,27 zł |
Word of Mouth and Social Media
ISBN: 9780415743808 / Angielski / Twarda / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers - known as word of mouth (WOM) - and emerging social media. Whereas WOM has been around since as long as people have engaged in conversations, its transmission is no longer limited to face-to-face interactions over the clothesline and across backyard fences. Today, the dissemination of WOM through online channels such as Facebook, Twitter, LinkedIn, YouTube channels, blogs, and consumer forums has significantly altered...
This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information ...
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cena:
433,21 zł |
The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
ISBN: 9781118889800 / Angielski / Twarda / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Get the expert perspective and practical advice on big data
The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples--from Nate Silver to Copernicus, and Apple to Blackberry--to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketing platform that reaches more than 90% of the U.S. business population, this book is a... Get the expert perspective and practical advice on big data
The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Comp... |
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cena:
123,35 zł |
Jacobson's: I Miss It So!: The Story of a Michigan Fashion Institution
ISBN: 9781540206060 / Angielski / Twarda / 210 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
138,05 zł |
How to increase sales using Facebook.
ISBN: 9781491323588 / Angielski / Miękka / 142 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Based on more than 10 years of selling experience, How to increase sales using Facebook shows that all business owners can put their presence online and increase their reach exponentially. Fundamental topics are covered to introduce the novice user to Facebook and shows the business owner how to put their business in front of more than 2 billion users. Topics include: What is Facebook all about? Setting up an account, Facebook privacy, Making a business page, Developing an online strategy, Getting more likes, Promoting your page, Cross promotion and more. After reading How to increase sales...
Based on more than 10 years of selling experience, How to increase sales using Facebook shows that all business owners can put their presence online a...
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cena:
158,37 zł |
The Paris Shopping Companion: A Personal Guide to Shopping in Paris for Every Pocketbook
ISBN: 9781630264604 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Packed with practical, updated information for anyone's budget, this new edition of Winkler's personal guide to shopping in Paris includes maps of the major shopping areas and photos that richly illustrate the text.
Packed with practical, updated information for anyone's budget, this new edition of Winkler's personal guide to shopping in Paris includes maps of the...
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cena:
133,56 zł |
Field Visual Merchandising Strategy: Developing a National In-Store Strategy Using a Merchandising Service Organization
ISBN: 9780749472641 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The retail sales floor has become a battlefield: each brand is fighting for the same customer and wants to ensure their merchandise is on the sales floor, sized, folded, hung and presented properly. Field Visual Merchandising Strategy is a comprehensive guide to developing and executing a national field merchandising strategy, covering key areas such as developing a strategy, how to go about selecting the right merchandising service organization, team training, merchandising standards, planograms, and launching the strategy. Ideal for retail marketers, visual... The retail sales floor has become a battlefield: each brand is fighting for the same customer and wants to ensure their merchandise is on the sales... |
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cena:
117,99 zł |
The Bling Dynasty: Why the Reign of Chinese Luxury Shoppers Has Only Just Begun
ISBN: 9781118950296 / Angielski / Twarda / 300 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Why the luxury market's fate rests in Chinese wallets
The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling Dynasty illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury demand is on the cusp of becoming dominant. This book contains the research and expert views companies need to understand and address the new challenges posed by this dominance. Each chapter brings a different perspective,... Why the luxury market's fate rests in Chinese wallets
The media has negatively focused on the Chinese political administration clamping down... |
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cena:
150,82 zł |
How to increase sales using YouTube.
ISBN: 9781491323595 / Angielski / Miękka / 136 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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cena:
158,37 zł |
Museum Store: The Manager's Guide: Basic Guidelines for the New Museum Store Manager
ISBN: 9781629580319 / Angielski / Miękka / 153 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Museum Store: The Manager's Guide is a practical guide for any store manager who needs guidance about visual merchandising, measuring performance, managing volunteers and much more. This eight-chapter volume includes a wealth of advice on best practices compiled by the national professional organization of museum stores. It includes a myriad of supportive worksheets to help the novice manager. It provides guidance from experienced store managers to assist the novice in evaluating a store's performance. The 4th edition includes updated information on social media and mobile shopping. A new...
Museum Store: The Manager's Guide is a practical guide for any store manager who needs guidance about visual merchandising, measuring performance, man...
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cena:
351,66 zł |
The New Store Workbook: The Essential Steps from Business Plan to Opening Day
ISBN: 9781629580333 / Angielski / Miękka / 194 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The New Store Workbook gets down to the nitty gritty of planning to open a new museum store, from calculating the sales dollars needed per square foot, to estimating dollars spent by visitors, all the way to moving the whole operation onto the right e-commerce platform. The thirteen chapters that make up this journey are peppered with charts, tables, and real-world examples, including inventory projections, purchase orders, job announcements, and press releases. The new edition expands the discussion on social media, mobile shopping and new platforms for e-commerce and includes a complete...
The New Store Workbook gets down to the nitty gritty of planning to open a new museum store, from calculating the sales dollars needed per square foot...
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cena:
351,66 zł |
Museum Store Association Retail Industry Report, 2014 Edition: Financial, Operations, Salary, and Best Practices Information for the Nonprofit Retail
ISBN: 9781629580357 / Angielski / Twarda / 96 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The 2014 MSA Retail Industry Report provides benchmarks, gives insight, and enables you to make smart business decisions to maximize sales in your museum store. The report includes over 200 tables, including comparisons by geography, size, gross sales, and museum type with which to compare your own store. Tips concerning best practices in stocking, merchandising, and staffing, based on hard survey data, are provided. Information on web sales, catalogues, wholesaling, and special events are also included.
The 2014 MSA Retail Industry Report provides benchmarks, gives insight, and enables you to make smart business decisions to maximize sales in your mus...
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cena:
2395,70 zł |
Handbook of Research on Retailer-Consumer Relationship Development
ISBN: 9781466660748 / Angielski / Twarda / 626 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Development offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in...
Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interacti...
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cena:
2181,05 zł |
How to increase sales using Pinterest.
ISBN: 9781491323601 / Angielski / Miękka / 134 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Pinterest can be an avenue to increase sales, followers and interest in your products, services and your interests. Pinning your interests is not just for individuals and hobbyists. Small businesses and brands are using the Pinterest platform to showcase products, philanthropy, customer service and their employees. Topics include: Getting Started Create an Account Set Up a Personal Profile Set Up a Business Profile Making 'Boards' Making the Most of Pinterest Promote Your Brand Optimize Money-Making Potential Effective Uses of Pinterest Analytics 5 Marketing Musts for Pinterest Offer Deals...
Pinterest can be an avenue to increase sales, followers and interest in your products, services and your interests. Pinning your interests is not just...
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cena:
158,55 zł |
Taking Down Goliath: Digital Marketing Strategies for Beating Competitors with 100 Times Your Spending Power
ISBN: 9781137444202 / Angielski / Twarda / 238 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.
Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 t...
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cena:
175,48 zł |
Revolutionizing Retail: Workers, Political Action, and Social Change
ISBN: 9781137476852 / Angielski / Miękka / 198 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. There is a modest but growing body of scholarly literature on experiences of retail work, with only a handful of studies existing on retail organizing. Before Revolutionizing Retail, no scholar had captured or analysed the breadth of political action being pursued in this crucial economic sector.
This book was awarded the Canadian Association for Work and Labour Studies 2015 Book Prize. There is a modest but growing body of scholarly literature on experiences of retail work, with only a handful of studies existing on retail organizing...
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cena:
194,97 zł |
Store Choice, Store Location and Market Analysis (Routledge Revivals)
ISBN: 9781138831261 / Angielski / Twarda / 378 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book, first published in 1988, brings together leading researchers from both the retailing business and the academic world to discuss the latest techniques of analysis and forecasting in the fields of store choice, store location, and market analysis. Its rationale is the major restructuring of the UK retailing industry which has taken place over the past twenty years, and the profound implications of that restructuring for the type of research necessary to understand, maintain and enhance corporate responsibility. The contributors present accounts of the development of new and original...
This book, first published in 1988, brings together leading researchers from both the retailing business and the academic world to discuss the latest ...
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cena:
713,61 zł |