Kategoria BISAC: Business & Economics >> Industries - Retailing

Word of Mouth Marketing: The Comic Book

By Andy Sernovitz with Cale Johnson. Illustrated by Shane Clester.

Quickly learn to get people talking about you in this fast, fun, comic edition of the New York Times bestseller Word of Mouth Marketing: How Smart Companies Get People Talking.

The original is the #1 word of mouth marketing book since 2004, translated into 14 languages. This exciting new graphic novel edition makes these fantastically useful ideas even easier to read, implement, and share.

The comic edition is a great way to teach word of mouth marketing to teams that need...

In recent years, American shoppers have become more conscious of their food choices and have increasingly turned to CSAs, farmers' markets, organic foods in supermarkets, and to joining and forming new food co-ops. In fact, food co-ops have been a viable food source, as well as a means of collective and democratic ownership, for nearly 180 years.

In Food Co-ops in America, Anne Meis Knupfer examines the economic and democratic ideals of food cooperatives. She shows readers what the histories of food co-ops can tell us about our rights as consumers, how we can practice...

Neuromarketing in Action provides an in-depth review of how the brain functions and the ways in which it unconsciously influences consumer behaviour. It shows both the scientific frameworks and the practical applications of this increasingly popular marketing tool. Referencing many global brands such as Aston Martin, Hermes, Virgin, Facebook, Ralph Lauren and Fuji, the authors, whose background covers both neuroscience and marketing, showcase the latest thinking on brain function and intelligence, and on the subconscious influences on consumer behaviour....

With insights from interviews with 50 premium brand experts and over 100 case studies from companies including Apple, Red Bull, Cirque du Soleil, and Hermes, Rethinking Prestige Branding will fascinate the marketing professional just as much as those who are simply curious about how premium brands tick.

Clear Englebert's fifth book, Feng Shui for Retail Stores, is the result of over four decades of retail management experience combined with two decades of professional feng shui experience. Store owners have dubbed this book, "A must-read for my staff." This thorough book covers: location and exterior, layout and visual presentation, merchandise selection and pricing, employee and customer interaction, plus all the retail details that make merchandise move. It is an essential book for owners, managers, and employees of retail stores. It has received praise from many...