the fashion intern

ISBN-13: 9781563679100 / Angielski / Miękka / 2010 / 400 str.

Michele Granger

Opis

This comprehensive and easy-to-read new edition of The Fashion Intern first guides students in preparing to search for and secure an internship, and then challenges the student to critique the internship organization from the perspective of a business analyst. In this way, the student may primarily work in one area of the business, but must be exposed to the business in its entirety in order to complete the text, gaining a holistic view of the company. Text includes information on emerging fashion career options in communications and entrepreneurship, international internship opportunities, and the role of technological tools as today's job seeker's marketing package. Interns in fashion merchandising, retailing, design, product development, promotion, and production will end up with a polished and professional product for their portfolio.
Instructors, contact your Sales Representative for access to Instructor's Materials.

Spis treści

Getting Started Writing a Resume; and Letter of Application Applying and Interviewing for the Internship Before Settling In The Company Mission, Image, and Location The Nature of the Organization The Customer The External Environment and E-commerce Product Identification Product Development and Design Production Pricing Promotion Case Studies Glossary