The University of Nebraska is one of the most storied and decorated football programs in NCAA history--since its inception in 1890, the program has claimed five National Championships, all of which are explored in this essential guide, along with the personalities, events, and facts that any and every Huskers fan should know. The book recalls the key moments and players from Tom Osborne's reign on the Nebraska sidelines in the 1970s, '80s, and '90s--an unprecedented period that included 13 conference championships and three national championships--as well as the program's early years and...

Get the expert perspective and practical advice on big data

The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples--from Nate Silver to Copernicus, and Apple to Blackberry--to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketing platform that reaches more than 90% of the U.S. business population, this book is a...

Thinking about launching a startup or building a new business? In this book, Sean Callahan shares the priceless insight he has gained over the years on what it takes to lead a growing company. In basic, no nonsense terms, he advises budding entrepreneurs with tips to succeed at taking an idea from concept to creation. He will help you navigate around the many mistakes entrepreneurs make building a startup in the areas of finance, marketing, sales, leadership, hiring, business and product development while growing your business. Go into your venture with your eyes wide open and get ahead with...