42 Rules for Applying Google Analytics is understanding a visitor's journey through your website then applying that measurement, collection and analysis of data for the main purpose of adequately optimizing and improving website performance. This includes learning where your visitors come from and how they interact with your site or measuring key drivers and conversions such as which web pages encourage people to react by calling, emailing or purchasing a product.

The benefit of applying this free knowledge, whether you are an advertiser, publisher, or site owner, will help you...

This accessible introductory text addresses the core knowledge domain of biological psychology, with focused coverage of the central concepts, research and debates in this key area. Biological Psychology outlines the importance and purpose of the biological approach and contextualises it with other perspectives in psychology, emphasizing the interaction between biology and the environment.

Learning features including case studies, review questions and assignments are provided to aid students' understanding and promote a critical approach. Extended critical...