Kategoria BISAC: Business & Economics >> Public Relations

Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalisation. Providing...

In Shapeholders: Business Success in the Age of Activism, former...

In today's turbulent world, the issue isn't if crisis will occur, but when. Do you know how to prepare for, navigate through and recover from crisis? Can you turn adversity into advantage? This book holds the key. In his decades on the core executive teams of the Baltimore Police Department, U.S. Department of Justice and for Hall of Famer Cal Ripken Jr., Rob Weinhold learned a basic truism: the strengths and shortcomings of leaders are never more magnified than during life's most difficult times. Weinhold flourishes in this space. Now, as chief executive of the highly-respected Fallston...

There is a growing interest in corporate whistleblowing, but no comprehensive research has yet focused on public relations practice. Drawing on extensive research on Fortune 1000 and Wilshire 5000 corporations, this book reveals executives' attitudes and relationships toward their organizations and its impact on whistleblowing.

Perhaps unsurprisingly, it reveals that wrong-doing in corporations the privileges of power co-exist. Top-ranking public relations executives, who are mostly white and male, are more likely to be aware of wrongdoing but no more likely to blow the...

Maxine Adler is a force of nature. We feel blessed to have met her. -Michele Kleier, co-star of HGTV's Selling New York, 2010-14.

Maxine Adler has been accustomed to shining the spotlight on others. In her more than four decades in public relations, she helped clients-from start-ups to public companies-enhance their images, reach their targets, and gain positive exposure. Through her own firm, Adler created the buzz for a diverse range of clientele, soon finding her niche in luxury real estate development, architecture, and interior design-focused PR. Now she is...