As the founder or leader of a start-up, you have your hands full. While already juggling myriad responsibilities, you've given some thought to the idea that your company might benefit from a public relations and content program. But these fields are a mystery to you. You don't have the resources to hire a PR consultant (or full-fledged agency), and you certainly don't have the time to learn about - and execute - these initiatives on your own. You feel overwhelmed, confused and frustrated. What's a scrappy start-up to do? Give up on PR and content entirely? Absolutely not DIY PR: Public...
As the founder or leader of a start-up, you have your hands full. While already juggling myriad responsibilities, you've given some thought to the ide...
