Lecturers/Instructors - Request a free digital inspection copy here
When a crisis breaks out, it's not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond. This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach. According to this approach, we gain a more dynamic and complex understanding of organizational crises if we focus not only on the...
Lecturers/Instructors - Request a free digital inspection copy here
When a crisis breaks out, it's not always just the o...
Lecturers/Instructors - Request a free digital inspection copy here
When a crisis breaks out, it's not always just the organization that reacts - the news media, customers, employees, trade associations, politicians, activist groups, and PR experts may also respond. This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so-called multivocal approach. According to this approach, we gain a more dynamic and complex understanding of organizational crises if we focus not only on the...
Lecturers/Instructors - Request a free digital inspection copy here
When a crisis breaks out, it's not always just the o...
The aim of this handbook is to provide an up to date introduction to the discipline of crisis communication. Based on the most recent international research and through a series of levels (from the textual to the inter-societal level), this handbook introduces the reader to the most important concepts, models, theories and debates within the field of crisis communication. Crisis communication is a young and very vibrant field of research and practice. It is therefore crucial that researchers, students and practitioners have access to presentations and discussions of the most recent...
The aim of this handbook is to provide an up to date introduction to the discipline of crisis communication. Based on the most recent international...
