DESCRIPTION OF BOOK This book introduces new technological ideas and familiarizes the reader with some important technologies, such as C++ programming and SQL programming, which have been simplified in this book. The author also shares some of his knowledge of and experiences with manufacturing technologies with the reader. ABOUT THE AUTHOR The author has published about 20 books, two of which have been adopted as reference texts and commended by professional bodies. He was also the editor of a book of essays. He has many years of experience in electronics. He has taught many professional,...

DESCRIPTION OF BOOK This marketing book is a simplified text based on numerous courses the author has conducted for business people, sales and marketing executives, and marketing students. The book covers important aspects of business and marketing such as how to carry out a break-even analysis, how to export and expand the business, how to carry out marketing research, how to prepare a marketing plan, pricing strategies, marketing communication, and even how to be an effective sales person. Several marketing case studies are included to challenge the reader in strategic thinking. The book...

DESCRIPTION OF BOOK This book serves as an easy-to-understand guide to engineers, production supervisors and managers, lay people and students on the subject of work study. In any organization, be it the office where filing work and typing activities are carried out, or the factory where production of goods takes place, there is inevitably inefficiency, such as unnecessary movements resulting in fatigue in the person performing the task and hence inducing even greater inefficiency, and longer time taken to perform a task than is necessary. This is a big headache for management, resulting in...

DESCRIPTION OF BOOK The book represents a unique contribution and appeal to the society at large. It touches on the very important practical aspects of logic, especially how logic could be properly and wisely used to avoid or prevent conflicts in inter-human relations, in the social setting. The author believes that it would be very difficult to find a comparable book of such a practical nature on logic. He has been a keen student and observer of logic and logical reasoning for a long time. He has encountered much problems and frustration with the use of logic in relation to his interaction...

DESCRIPTION OF BOOK The book represents a unique contribution and appeal to the society at large. It touches on the very important practical aspects of logic, especially how logic could be properly and wisely used to avoid or prevent conflicts in inter-human relations, in the social setting. The author believes that it would be very difficult to find a comparable book of such a practical nature on logic. He has been a keen student and observer of logic and logical reasoning for a long time. He has encountered much problems and frustration with the use of logic in relation to his interaction...

DESCRIPTION OF BOOK Building, office and home automation systems are a specialized, technical area, requiring years to master. In this "made easy" reference book, technical concepts have been simplified and made accessible to the practitioners in the field, and, also to the interested lay people who have no knowledge of this arcane specialization but who wish to gain a quick and easy grasp of this specialized subject. Much of the facts presented in the book are of the "hands on," practical variety, which are unlikely to be found in other related technical books which tend to be overly...

DESCRIPTION OF BOOK Profitable businesses, now more than ever, depend on their Public Relations Department for the setting up of a dynamic and practical communications network which reflects the challenges of this competitive era. PUBLIC RELATIONS AND MARKETING COMMUNICATIONS is for the public relations practitioners, sales and business people, and public relations/communication studies students who want to know the techniques and ideas pertaining to the tackling of communications problems and the generation of goodwill and support. It is also recommended for students preparing to sit public...

DESCRIPTION OF BOOK The brain is a wonderful creation of nature which is very complex and little understood. It is said that we only utilize about ten per cent of our full mental capacity, with the other 90 per cent being untapped. What a waste If we could make better use of our brains, more of our problems would be solved, more wonderful things would be invented, and the world would definitely be the better for it. This book is about making the brain better, stronger and more efficient. The author has been experimenting with certain forms of brain training which have proven helpful and...

DESCRIPTION OF BOOK This philosophical book is targeted at both the serious general reader and matured student, e.g., the GCE "A" Level student, and, the SAT, GRE or GMAT testee. It has 52 selected essays which contain thoughts that have streuck the author's mind at one time or another. These essays could be described as philosophical essays, as they have been aimed at arriving at the truth. Some of the ideas may be controversial, some strange and unusual, some common, and some humourous, with a number of remarks made tongue-in-cheek. The aim of the book is to get the readers interested in...

DESCRIPTION OF BOOK This practical sales and marketing book is aimed at both the practitioners and the students. It incorporates both sales and marketing principles and the author's own personal tips gleaned from his many years of sales and marketing work. This book is a -must- for every salesperson and businessman who is keen on improving his sales results, keeping his customers happy and satisfied, and, maintaining customer loyalty. Students taking marketing exams, especially those who have to do case studies, should find this book a boon for there are much practical ideas, and, the sales...