This volume expands the body of work produced by James E. and Larissa A. Grunig over the course of their academic careers, and includes essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. The contributions herein stimulate academic discussion and demonstrate the...
This volume expands the body of work produced by James E. and Larissa A. Grunig over the course of their academic careers, and includes essays from...
This volume expands the body of work produced by James E. and Larissa A. Grunig over the course of their academic careers, and includes essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. The contributions herein stimulate academic discussion and demonstrate the...
This volume expands the body of work produced by James E. and Larissa A. Grunig over the course of their academic careers, and includes essays from...
The Routledge Handbook of Strategic Communication provides a comprehensive overview of the field of strategic communication and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The contributions from an international set of authors illustrate the broad arena of scholars doing work in this area. The Handbook focuses on philosophical, theoretical, and applied aspects of strategic communication. The five sections in the volume cover: Conceptual foundations of strategic communication Institutional and organizational...
The Routledge Handbook of Strategic Communication provides a comprehensive overview of the field of strategic communication and offers educators and g...
Introduction Sriramesh, Van Ruler & Zerfass Krishnamurthy Sriramesh, Betteke van Ruler & Ansgar Zerfass One could make a reasonable argument that public relations is an ancient practice (going back millennia) although it has been popularly perceived as a 20th century phenomenon. Scholarship in public relations, however, is more recent in origin with a history of less than four decades. During these formative years, the body of knowledge has expanded signi- cantly, which is laudable. However, there is potential for growth and improvement in many areas of the public relations literature. Over...
Introduction Sriramesh, Van Ruler & Zerfass Krishnamurthy Sriramesh, Betteke van Ruler & Ansgar Zerfass One could make a reasonable argument that publ...
Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalisation. Providing...
Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and inte...
