Public Relations and Communication Management: Current Trends and Emerging Topics

ISBN-13: 9780415630894 / Angielski / Twarda / 2013 / 390 str.

Krishnamurthy Sriramesh; Ansgar Zerfass; Jeong-Nam Kim

Opis

This volume expands the body of work produced by James E. and Larissa A. Grunig over the course of their academic careers, and includes essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. The contributions herein stimulate academic discussion and demonstrate the relevance of applied theories for the practice of public relations and communication management with up-to-date concepts, theories, and thoughts.

This volume serves as a tribute to the influential contributions the Grunigs have made to public relations research. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional publications, and have supervised 34 doctoral dissertations and 105 master s theses. This volume recognizes the Grunigs' contributions to public relations scholarship over the past four decades.