Zerfaß, Ansgar Ruler, Betteke van Sriramesh, Krishnamurthy
Introduction Sriramesh, Van Ruler & Zerfass Krishnamurthy Sriramesh, Betteke van Ruler & Ansgar Zerfass One could make a reasonable argument that public relations is an ancient practice (going back millennia) although it has been popularly perceived as a 20th century phenomenon. Scholarship in public relations, however, is more recent in origin with a history of less than four decades. During these formative years, the body of knowledge has expanded signi- cantly, which is laudable. However, there is potential for growth and improvement in many areas of the public relations literature. Over...
Introduction Sriramesh, Van Ruler & Zerfass Krishnamurthy Sriramesh, Betteke van Ruler & Ansgar Zerfass One could make a reasonable argument that publ...
This volume expands the body of work produced by James E. and Larissa A. Grunig over the course of their academic careers, and includes essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. The contributions herein stimulate academic discussion and demonstrate the...
This volume expands the body of work produced by James E. and Larissa A. Grunig over the course of their academic careers, and includes essays from...
This volume expands the body of work produced by James E. and Larissa A. Grunig over the course of their academic careers, and includes essays from renowned colleagues, former students, and research associates. The chapters discuss current trends in the field as well as emerging issues that drive the field forward. Topics include theories and future aspects of the behavioral, strategic management approach to managing public relations, and its linkages and implications to related subfields and key field issues. The contributions herein stimulate academic discussion and demonstrate the...
This volume expands the body of work produced by James E. and Larissa A. Grunig over the course of their academic careers, and includes essays from...
Introduction Sriramesh, Van Ruler & Zerfass Krishnamurthy Sriramesh, Betteke van Ruler & Ansgar Zerfass One could make a reasonable argument that public relations is an ancient practice (going back millennia) although it has been popularly perceived as a 20th century phenomenon. Scholarship in public relations, however, is more recent in origin with a history of less than four decades. During these formative years, the body of knowledge has expanded signi- cantly, which is laudable. However, there is potential for growth and improvement in many areas of the public relations literature. Over...
Introduction Sriramesh, Van Ruler & Zerfass Krishnamurthy Sriramesh, Betteke van Ruler & Ansgar Zerfass One could make a reasonable argument that publ...
