The Global Public Relations Handbook: Theory, Research, and Practice

ISBN-13: 9781138043145 / Angielski / Twarda / 2019 / 366 str.

Krishnamurthy Sriramesh; Dejan Vercic

Opis

This edition of The Global Public Relations Handbook offers state-of-the-art discussions of the global public relations industry blending research-based theory with practice presented in essays from both academics and practitioners.

Recenzje

Winner of the 2020 PRIDE award from NCA's Public Relations Division

Spis treści

Introduction  Part I: Conceptual Foundations of Global Public Relations  1. Comparative Political Systems and Public Relations: An Overview  2. The Intersection of Political and Economic Systems in Global Public Relations  3. Culture: The "Silent" Language" is also the "Neglected" Language  4. The Media, International, Transnational and Global Public Relations  5. The Nexus between Activism and Public Relations  Part II: Current Key Global Players  6. Leading an Ethical Industry: Local and Global Professional Public Relations Associations  7. The Development and Challenges of Global Public Relations Agencies  8. State Capture and Demise of Bell Pottinger: Misusing Public Relations to Shape Future Kakistocracies?  9. Exploring the Complexity of Global Strategic Communication Practice in Government: The Case of the Canadian Federal Government  10. Global Public Sector and Political Communication  11. The European Union and Its Public Relations: Context, Actions, and Challenges of a Supranational Polity  12. NATO and Its Communication in the 21^st Century  13. A New Public Relations for Corporations in the World of Hyper-Globalization  14. Powerful Families, Powerful Influences: Family-owned Enterprises and Public Relations in Asia  15. The Global Public Relations of the "Hacktivist" Group Anonymous  16. Terrorism and Global Public Relations  17. The Global Public Relations of Failed States  Part III: Current Issues Relevant to Global Public Relations  18. Internal Communication with a Global Perspective  19. Global Interdependence and Risks: Management and Communication  20. Global Crisis Communication  21. The Management and Practice of Public Affairs in a Global Context  22. Linking Public Relations and Public Diplomacy: Creating a New Cadre of Public and Corporate Diplomats 23. Public Relations and the Concept of ‘Nations within Nations’: The Case of Bullfighting in Multicultural Spain  24. Climate Change Imperatives for Global Public Relations: Who Pays and Who Cares?  25. Character Assassination and Reputation Management in the Context of Mediated Complexity  26. Crowdfunding: From Global Financial Crisis to Global Financial Communication  27. Public Relations, Political Communication, and Agenda Setting: The Rise of the Micro-Propaganda Machine  28. The Role of Public Relations in the Global Battle for Hearts and Minds: From (Liberal) "Democracy Promotion" to the Promotion of "Illiberal Democracy"