The Routledge Handbook of Strategic Communication

ISBN-13: 9780367367732 / Angielski / Miękka / 2019 / 596 str.

Derina Holtzhausen; Ansgar Zerfass

Opis

The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and students a compilation of approaches to and studies of varying aspects of the field.

Spis treści

Introduction  Section 1: Conceptual Foundations of Strategic Communication  1. Strategic communication: Theoretical foundations and progress of the research area  2. (Re-)reading Clausewitz: The strategy discourse and its implications for strategic communication  3. The strategic turn in communication science  4. Strategic communication and the public sphere  5. Dewey, the public sphere and strategic communication  6. Communication in a Networked World  7. Contextual Distortion and strategic communication  8. Social Theories for Strategic Communication  Section 2: Institutional and Organizational Dimensions  9. Strategic communication as institutional work  10. Cultural influences on strategic communication  11. Strategic Communication: The Role of Polyphony in Management Team  12. Strategy as communicative practice in organizations  13. Good Governance and Strategic Communication: A Communication Capital Approach  14. Adopting an Entrepreneurial Perspective to the Study of Strategic Communication  15. The role of communication executives in strategy and strategizing  16. Organizational Goals and Behavioral Objectives in Strategic Communication  Section 3: Implementing Strategic Communication  17. A Theoretical Framework for Strategic Communication Messaging  18. Framing as a Strategic Persuasive Message Tactic  19. Image repair theory in the context of strategic communication  20. Images with messages: A semiotic approach to identifying and decoding strategic visual communication  21. Relationship Cultivation Strategies in Strategic Communication  22. Strategic communication in participatory culture: From one- and two-way communication to participatory communication through social media  Section 4: Domains of Practice  23. Institutionalization in public relations: another step in examining its place in strategic communication  24. Strategy in advertising  25. The strategic context of political communication  26. Communicating Strategically in Government  27. Strategic Health Communication: Theory- and Evidence-Based Campaign Development  8. Strategic Activism for democratization and Social Change  29. Strategic dimensions of public diplomacy  30. Strategic communication practice of international non-governmental organizations  31. Terrorism as strategic communication  32. Strategic Intent and Crisis Communication: The Emergence of a Field  33. Crisis communication and improvisation in a digital age  34. Strategizing risk communication  35. Strategic communication during change  36. Social media and strategic communication: an examination of theory and practice in communication research  37. Global strategic communication: from the lens of coordination, control, standardization, and localization