PR Industry in Vietnam: Why it has no PR association

ISBN-13: 9781532992575 / Angielski / Miękka / 2016 / 60 str.

Tran Bao Phuong Le

Opis

The purpose of this study is to find out reasons or obstacles to explain why Vietnam has no PR association until now though other Association of South East Asian Nations (ASEAN) have their own once 40 to 50 years ago. Why? The study also identifies challenges which PR practitioners in Vietnam are facing up in their works and if they need a PR professional organisation to support them to enhance their career development or not. Finally, the study shows what the PR professional organization is expected to contribute to the PR industry and business environment of Vietnam.