Kategoria BISAC: Business & Economics >> Public Relations

An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features include:

• discussion customized to apply directly to sports management, thoroughly
  exploring the nuances of the...

This book represents a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations. It traces the development of ethical theory from ancient Greece through the works of Socrates, Plato, and Aristotle to modern day public relations executives including Harold Burson, Robert Dilenschneider, and Richard Edelman. The book helps readers build personal frameworks for ethical reasoning that will enable them not only to recognize the ethical issues at play in public relations practice but also to analyze the conflicting duties and...

Naemi Goldapp gibt einen Uberblick uber interdisziplinare Erkenntnisse zu reichweitenstarken Inhalten im Social Web und bietet Lesern eine Hilfestellung, selbst Strategien fur die Verbreitung von Inhalten in Sozialen Netzwerken zu entwickeln. Sie erlautert, warum die Optimierung von Inhalten fur Soziale Netzwerke - insbesondere fur Facebook - unablassig fur Journalisten ist. Ihre Argumentation baut sie auf Erlauterungen zu den Herausforderungen der Branche im digitalen Zeitalter sowie auf einem Verstandnis fur Soziale Medien generell auf. Vertiefend geht die Autorin der Frage nach, was...

While ethical practice in any profession is guided by timeless philosophical perspectives, ongoing developments in technology, social media, and social contexts offer new challenges, especially in the field of public relations (PR). Ethical questions and dilemmas are inherent to public relations, and it is essential that practitioners act ethically. Public relations professor Patricia J. Parsons explores the key ethical concerns present in the PR world today and offers practical tips and guidance in this updated third edition of Ethics in Public Relations.

The book covers...

Online reputation management, repair, and control for your personal name, company, brand, product, and any searched phrase that is important to you or your business. Control exactly what displays in the search engines for any name, brand, or entity with a series of secret, battle-tested strategies used by the most elite reputation management experts.

Negative search engine results ruin careers, impede business growth, complicate relationships, destroy employment opportunities, and leave people feeling powerless, hopeless, frustrated, and tormented by the radically ambiguous, seemingly...

Colja M. Dams und Stefan Luppold zeigen anhand von Beispielen, wie es gelingt, neben der Kontaktintensitat des Events gleichzeitig die Kontaktreichweite wesentlich zu erhohen, indem das Live-Erlebnis mit den Moglichkeiten der digitalen Kommunikation im Internet - als hybride Events - kombiniert wird. Die Autoren skizzieren die Zukunft fur hybride Events und stellen zehn Grundregeln fur deren Einsatz auf. Denn der vielzitierte Paradigmenwechsel in der Kommunikation hat langst stattgefunden. Nicht mehr die absenderorientierten Botschaften der Marken- oder Produktwelt stehen im Vordergrund,...

It's near impossible for customers to cut through the "innovative solutions" and "passion for customer service," and find out who can actually give them what they need.

For the business owner who's willing to do something different, though, it represents a major - and inexpensive - competitive advantage.

May I Have Your Attention, Please? lays out 12 simple principles that allow business owners - even those with no writing experience...