The Smell Of Money

ISBN-13: 9781515149859 / Angielski / Miękka / 2015 / 202 str.

Gene Munger

Opis

This book presents the public relations and community outreach challenges of a public relations manager at an oil refinery. These challenges are also present at any manufacturing facility that is adjacent to a neighborhood or commercial area. It features a young public relations manager's efforts to deal with a reluctant refinery manager who has little interest in having a plan that better explains the operation to those stakeholders and offers a series of plant tours and community activities with plant personnel. Due to a series of operational incidents and upsets that occur at the refinery that causes the neighborhood, city and media to question the refinery's ability to operate in a safe and responsible manner. Unless there is improvement, the community threatens to force the refinery to close. In a series of these public relations crises, the public relations manager's ability to deal with them creates a better understanding and appreciation for his plans to bring the refinery management practices and the community together as cooperative partners rather as hostile opponents. A torrid and intimate relationship with a local reporter brings on an awakening of his previous conservative lifestyle and helps him deal with his ongoing inner struggles about either continuing in a public relations career or returning to journalism.

Zawartość książki może nie spełniać oczekiwań – reklamacje nie obejmują treści, która mogła nie być redakcyjnie ani merytorycznie opracowana.