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Akzeptanz Durch Inputorientierte Organisationskommunikation: Infrastrukturprojekte Und Der Wandel Der Unternehmenskommunikation
ISBN: 9783658129682 / Niemiecki / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Felix Krebber geht der Frage nach, wie Unternehmen bei Infrastrukturprojekten in ihrer Projektkommunikation und ihrem gesamten Handeln auf die gesellschaftliche Erwartung von Partizipation reagieren, um gesellschaftliche Akzeptanz zu erreichen. Anhand von funf Fallstudien zeichnet der Autor die Kommunikationsarbeit der Vorhabentrager detailliert nach. Der Blick ins Innere der Organisationen zeigt die Integration der Kommunikatoren in Planungsprozesse und damit ihren Einflusszugewinn. Aus den Fallstudien wird ein Beteiligungstypenmodell akzeptanzfordernder Projektkommunikation abgeleitet und...
Felix Krebber geht der Frage nach, wie Unternehmen bei Infrastrukturprojekten in ihrer Projektkommunikation und ihrem gesamten Handeln auf die gesells...
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cena:
169,28 |
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The Art of Crisis Leadership: Save Time, Money, Customers and Ultimately, Your Career
ISBN: 9781627201124 / Angielski / Twarda / 218 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In today's turbulent world, the issue isn't if crisis will occur, but when. Do you know how to prepare for, navigate through and recover from crisis? Can you turn adversity into advantage? This book holds the key. In his decades on the core executive teams of the Baltimore Police Department, U.S. Department of Justice and for Hall of Famer Cal Ripken Jr., Rob Weinhold learned a basic truism: the strengths and shortcomings of leaders are never more magnified than during life's most difficult times. Weinhold flourishes in this space. Now, as chief executive of the highly-respected Fallston...
In today's turbulent world, the issue isn't if crisis will occur, but when. Do you know how to prepare for, navigate through and recover from crisis? ...
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cena:
105,16 |
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Public Relations for Asia
ISBN: 9781349361908 / Angielski / Miękka / 234 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guidance on how to plan and structure a PR campaign and top tips on how to create successful PR campaigns, this book is also full of fascinating case histories from Asia and the rest of the world.
This book is an essential read for anyone interested in Public Relations in Asia. Combining the latest in Public Relations theory with practical guida...
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cena:
181,11 |
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Female Business Owners in Public Relations: Constructing Identity at Home and at Work
ISBN: 9781498522410 / Angielski / Twarda / 158 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Female Business Owners in Public Relations examines how female business owners in public relations construct and communicate their personal and professional identities.
Female Business Owners in Public Relations examines how female business owners in public relations construct and communicate their personal and profes...
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cena:
406,51 |
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Primer of Public Relations Research
ISBN: 9781462522705 / Angielski / Twarda / 404 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and evaluating PR campaigns. Revised and expanded to reflect today's emphasis on standards-based practice, the third edition has a heightened emphasis on setting baselines, creating benchmarks, and assessing progress. Stacks presents step-by-step guidelines for using a wide range of qualitative and quantitative methods to track output, outtakes, and outcomes, and shows how to present research findings clearly to clients. Every chapter features...
Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in plannin...
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cena:
337,89 |
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Keeping Shtum and Other Communication Strategies: A disruptive look at public relations, reputation and crisis management that redefines communication
ISBN: 9781517312381 / Angielski / Miękka / 476 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. WHAT'S YOUR POINT OF VIEW? What's your story? When do you need to communicate it? To whom? How? And when is it better to keep shtum? "THIS BRACING AND BRILLIANT NEW BOOK from a senior practitioner who has also studied the public relations academic literature is a useful critique to the standard theories proposed in most textbooks on reputation, stakeholder relationship and crisis management." - Richard Bailey, Senior Lecturer, University of the West of England and Editor, Behind the Spin online magazine. Anyone in the public eye (institutions, businesses, individuals) needs a communication...
WHAT'S YOUR POINT OF VIEW? What's your story? When do you need to communicate it? To whom? How? And when is it better to keep shtum? "THIS BRACING AND...
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cena:
80,88 |
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Gender and Public Relations: Critical Perspectives on Voice, Image and Identity
ISBN: 9781138206083 / Angielski / Miękka / 296 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
283,50 |
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Communication in Organizational Environments: Functions, Determinants and Areas of Influence
ISBN: 9781137547019 / Angielski / Twarda / 254 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Useful as a guidefor internal communication managers in various organizations, this book is alsoimportant reading for academics in corporate communication, public relations,corporate management and behaviour, and human resource management.
Useful as a guidefor internal communication managers in various organizations, this book is alsoimportant reading for academics in corporate communica...
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cena:
483,04 |
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Painting Faces: The Art of Public Relations
ISBN: 9781514457894 / Angielski / Twarda / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
137,53 |
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Painting Faces: The Art of Public Relations
ISBN: 9781514457887 / Angielski / Miękka / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
91,67 |
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Public Relations for the New Europe
ISBN: 9781349302185 / Angielski / Miękka / 246 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book isessentialfor anyone interested in Public Relationsin New EuropeWhether you are working in PR, studying PR, a journalist dealing with PR, or just interested in this fascinating and fast growing market, thisbook offers readers a vital insight into how PR works."
This book isessentialfor anyone interested in Public Relationsin New EuropeWhether you are working in PR, studying PR, a journalist dealing with PR, o...
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cena:
160,99 |
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Pr- A Persuasive Industry?: Spin, Public Relations and the Shaping of the Modern Media
ISBN: 9781349302208 / Angielski / Miękka / 204 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%.It spans the worlds of business, politics and culture, sport and entertainment.PR is everywhere. And yet, though it is much talked about it is little analyzed."
Public relations is a big and rapidly growing industry, with annual growth rates of 20-30%.It spans the worlds of business, politics and culture, spor...
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cena:
160,99 |
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The Art of Executive Appearance: 5 Simple Ways to Impress on Camera and Inspire a Television Audience
ISBN: 9789948136286 / Angielski / Miękka / 112 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The prospect of being watched by millions of viewers around the globe can be terrifying. Half the battle is knowing what to wear and how to wear it. Public speaking is about appearance just as much as it is about content. What impression do you want to make on a global audience? Will it raise or lower your company's value? Will it open new partnerships for you? An executive who exudes confidence and authority will create a stronger and more profitable brand. This best-selling book's unique approach to crafting an on-camera presence was developed from industry-leading... The prospect of being watched by millions of viewers around the globe can be terrifying. Half the battle is knowing what to wear and how to wear... |
cena:
53,91 |
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Public Relations Impacts the World
ISBN: 9781614934271 / Angielski / Twarda / 262 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
124,95 |
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Customer Experience: Future Trends and Insights
ISBN: 9781349320271 / Angielski / Miękka / 199 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.
Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends ...
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cena:
201,24 |
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Public Relations: Contemporary Issues and Techniques
ISBN: 9781138141834 / Angielski / Twarda / 456 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice.The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance: * The use of multimedia techniques in PR* Overseas media and the globalization of media communications* The latest case examples - notably New Labour's rebranding and media...
Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehens...
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cena:
747,55 |
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21 Day PR Action Guide: The Who, What, When and Where to Launch a Successful PR Campaign
ISBN: 9780989457545 / Angielski / Miękka / 196 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Launch your PR campaign in as little as 30 minutes a day for 21 days Leading international PR firm Wasabi Publicity shows you how to create a strong foundation and learn the skills you need to land great media coverage. This straightforward, easy-to-follow guidebook will help you to answer questions like:
Launch your PR campaign in as little as 30 minutes a day for 21 days Leading international PR firm Wasabi Publicity shows you how to create a ...
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cena:
202,10 |
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PR In A Box: Creating a Buzz Around Your Brand
ISBN: 9781530189687 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Every year millions of new businesses are founded all over the world. Company owners are expected to know about all aspects of running a business, including how to make your brandstand out from the crowd. PR in a Box, an easy to follow book, and interactive website (prinabox.co.uk), created by the founders of one of London's top public relations firms, will teach you to: Create exciting public relations campaigns Increase customers and awareness of your business Understand what makes a good story for the media Talk to the press and secure press coverage Develop your social media presence and...
Every year millions of new businesses are founded all over the world. Company owners are expected to know about all aspects of running a business, inc...
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cena:
202,27 |
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Social Media: How to Skyrocket Your Business Through Social Media Marketing! Master Facebook, Twitter, YouTube, Instagram, & LinkedI
ISBN: 9781532913303 / Angielski / Miękka / 124 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A Book That Actually Teaches You How to Market Your Business in Today's Online World?
Yes - You can dramatically increase your client base with this amazing book In this Expanded 2nd Edition of Social Media: How to Skyrocket Your Business Through Social Media Marketing Master Facebook, Twitter, YouTube, Instagram, & LinkedIn, you'll be taken through a step-by-step process on how to market your products and services on many popular sites and platforms:
A Book That Actually Teaches You How to Market Your Business in Today's Online World?
Yes - You can dramatically increase your client ba... |
cena:
52,48 |
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In Your Creative Element: The Formula for Creative Success in Business
ISBN: 9780749477325 / Angielski / Miękka / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In Your Creative Element helps readers identify a personal creativity formula for success, and kick-starts the creative journey. It provides personalised insights so that readers can develop their knowledge and skills and their own formula to unlock creativity and apply it in any context. In Your Creative Element is an original work on one of the hottest topics in business written by a Creative Director who has made it her business to unpick how and why creative ideas are born, develop and survive or die. The author has identified 62 elements that affect... In Your Creative Element helps readers identify a personal creativity formula for success, and kick-starts the creative journey. It p... |
cena:
150,24 |
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