In Your Creative Element: The Formula for Creative Success in Business

ISBN-13: 9780749477325 / Angielski / Miękka / 2016 / 280 str.

Claire Bridges

Opis

In Your Creative Element helps readers identify a personal creativity formula for success, and kick-starts the creative journey. It provides personalised insights so that readers can develop their knowledge and skills and their own formula to unlock creativity and apply it in any context.In Your Creative Element is an original work on one of the hottest topics in business written by a Creative Director who has made it her business to unpick how and why creative ideas are born, develop and survive or die. The author has identified 62 elements that affect creativity and has created a unique 'Periodic Table of Creative Elements'. This simple framework adds logic and science to the concept of creativity and can be explored by anyone to find which creative elements are most important to them and to transform their approach to creativity.In Your Creative Element is highly practical, packed with case studies and tips from creative experts and organisations including Google, Netflix, Pixar, the NHS, the United Nations and Twitter as well as some of the world's most successful advertising agencies. It provides inspiration and practical advice for readers who recognize that creativity is essential for business success, but who do not know where to begin to unlock their creative potential.

Recenzje

"People and businesses who achieve breakout results in anything - whether it's music, sport or business - are the people who don't necessarily just do the safe things or the basics really well. That gets you a lot of the way but you need to challenge yourself, you've got to be inspired by what others are doing and you've got to react quickly to changes. In Your Creative Element neatly consolidates academic research, practical experience and the latest business thinking to help equip individuals and companies with the know-how to leverage creativity for business advantage." Bruce Daisley, UK MD Twitter

Spis treści

• • Chapter - 01: Values - What Are Your Creative Values and How Do These Affect Your Approach to Creativity?;
  • Chapter - 02: Characteristics of Creative People: What Makes Us Creative and Can We Change Our Behaviour to Enhance it?;
  • Chapter - 03: Characteristics of Creative Companies: How to Develop a Creative Culture;
  • Chapter - 04: Purpose - Why Does Creativity Matter? What Do We Do It For?;
  • Chapter - 05: The Creative Process - Ten Elements Which Can Instantly Transform Your Planning Process Forever;
  • Chapter - 06: The Creative Toolkit - 20 Never-Fail Creativity Tools, Whatever the Problem;
  • Chapter - 07: The Creative Mind - Neuroscientist Ben Martynoga's Whistle-stop Tour of Your Grey Matter to Find an Optimal State to Create;
  • Chapter - 08: Criteria - How to Spot the BIG Idea and Make it Work;
  • Chapter - 09: Putting It All Together - Your Creative Experiment - Unlock the Potential of Your Personal Formula and Learn How to Use it

O autorze

Claire Bridges is founder of the UK's leading creative training consultancy, Now Go Create, whose philosophy is 'that everyone can be creative'. At 32, Claire was one of the youngest Managing Directors ever working for a global PR agency, part of the world's biggest advertising and media company WPP.

Claire Bridges is one of only 55 people in the world to hold MSc in Innovation, Creativity and Leadership from City University London, on which In Your Creative Element is based. She also has 20 years of front-line experience working in the creative industries with clients including Starbucks, Unilever, Kellogg's, Danone, Sky Media, Save The Children and ASOS on thousands of creative projects and training over 10,000 people.