The prospect of being watched by millions of viewers around the globe can be terrifying. Half the battle is knowing what to wear and how to wear it.

Public speaking is about appearance just as much as it is about content. What impression do you want to make on a global audience? Will it raise or lower your company's value? Will it open new partnerships for you? An executive who exudes confidence and authority will create a stronger and more profitable brand.

This best-selling book's unique approach to crafting an on-camera presence was developed from industry-leading...