21 Day PR Action Guide: The Who, What, When and Where to Launch a Successful PR Campaign

ISBN-13: 9780989457545 / Angielski / Miękka / 2016 / 196 str.

Drew Gerber; Michelle Tennant

Opis

Launch your PR campaign in as little as 30 minutes a day for 21 days Leading international PR firm Wasabi Publicity shows you how to create a strong foundation and learn the skills you need to land great media coverage. This straightforward, easy-to-follow guidebook will help you to answer questions like:

• How do I stand out from the crowd?
• What does it take to make a great first impression?
• Who is my perfect media match?

Using a series of comprehensive microlearning modules, the experts at Wasabi support you in quickly and easily determining not only what it is successful PR firms do, but how to do it for yourself. Topics include:

• Open Sesame: The Subject Line the Media Can't Resist
• Who the Heck Are You?: Creating Compelling Bios
• Learning the Interview Dance: Navigating Interview Questions
• Just the Way the Media Likes It: Perfect Pitch Formulas

The quickest way to change the world is to change what people are talking about... and the fastest way to accomplish that is through great PR. When the media speaks, the world listens. Create the media megaphone you need to share your message on the world stage with a little help from the pros at Wasabi Publicity