Sport Public Relations and Communication

ISBN-13: 9781138132375 / Angielski / Twarda / 2015 / 282 str.

Maria Hopwood;James Skinner;Paul Kitchin

Opis

An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features include:

• discussion customized to apply directly to sports management, thoroughly
  exploring the nuances of the field
• case studies used throughout the book to illustrate the practical
  application of theory
• discussion questions to help formulate and articulate defensible arguments
  in relation to public relations and communications strategies, forging strong
  links between theory and practice
• examples used to draw from the authors' extensive experience in North America,
  the United Kingdom, Europe and Australia and New Zealand, providing a well
  rounded and global understanding of the field.

This is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies for the sport management or marketing student, and provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues.

Spis treści

1. Public Relations and Communication in Sport  2. Sports Relationship Management (SpRM)  3. Sport Marketing Public Relations (SMPR)  4. Sport Social Responsibility
5. Community Relations and Engagement  6. Sport Volunteerism  7. Crisis PR in Sport  8. Sport Customer Relationship Management (CRM)  9. The PR role of Fans and Supporters'' Groups  10. Cross-Cultural Sport Public Relations and Communication  11. New Communications Media for Sport  12. PR for Players and Participants  13. International Sports Public Relations

O autorze

Maria Hopwood, Paul Kitchin, James Skinner