An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features include:
discussion customized to apply directly to sports management, thoroughly exploring the nuances of the...
An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is th...
