Activist campaigns occur so far outside the normal course of business that few executives have given any thought to how to handle such a challenge. Activist groups exploit this individual and institutional naivety with strategies and tactics that have been validated over the last 50 years. A company's response to activist demands is foremost a business decision, and then a communications undertaking. The public relations department becomes the focus for clever activists and battle-weary executives who all come calling for answers. With examples pulled from today's headlines, Keva Silversmith...
Activist campaigns occur so far outside the normal course of business that few executives have given any thought to how to handle such a challenge. Ac...
As an athlete, swim model, personal trainer and all-around fitness fanatic, Keva Silversmith has exercised in hundreds of gyms around the country ... and witnessed an equal number of incidents of ridiculous gym behavior, nonsensical gym rules, and the occasional death-defying stunt from fellow club members. In this book, Keva has documented his most remarkable encounters - without embellishment or exaggeration - to chuckle and commiserate with likeminded gym enthusiasts.
As an athlete, swim model, personal trainer and all-around fitness fanatic, Keva Silversmith has exercised in hundreds of gyms around the country ... ...
