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The Strategic Analysis Cycle Tool Book: How Advanced Data Collection and Analysis Underpins Winning Strategies
ISBN: 9781911498377 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This is an authoritative and practical guide to analysing business data, to enable managers and companies to develop successful business strategies. Data has become a dominant factor in today s business environment. This book, written by a leading practitioner, provides a series of tools and methods for analysing data and contributing to the success of the company.The main aim of data analysis is turning data into actionable intelligence that will drive and determine a company s competitive advantage. However, this does not happen by magic, rather it is through the rigorous application of...
This is an authoritative and practical guide to analysing business data, to enable managers and companies to develop successful business strategies. D...
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cena:
102,22 |
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Experiential Marketing: Consumer Behavior, Customer Experience and the 7es
ISBN: 9781138293151 / Angielski / Twarda / 302 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
704,38 |
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Taste, Consumption and Markets: An Interdisciplinary Volume
ISBN: 9781138636576 / Angielski / Twarda / 244 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Taste is a core concept for the social sciences and an orienting notion in everyday practice. It is of equal relevance to academics and laypeople alike. Theorizations of taste are frequently multi- disciplinary, bringing an opportunity to cross-fertilize ideas and concepts. At the same time, a reader, challenged by the diverse body and dispersed nature of theories on taste, needs guidance navigating the literature and framing areas of interest. Until now, those interested in an academic perspective on the concept have had to traverse a wide range of literature. This is the first book that... Taste is a core concept for the social sciences and an orienting notion in everyday practice. It is of equal relevance to academics and laypeople a... |
cena:
704,38 |
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Experiential Marketing: Consumer Behavior, Customer Experience and The 7Es
ISBN: 9781138293168 / Angielski / Miękka / 302 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Experiential Marketing and Customer Experiences provides an in-depth analysis of the customer experience and its growing effect on consumer behaviour. This book will expose the experiential approach to marketing working on the ethos that the customer is not a rational individual but in fact will make buying decisions based on subjective experiences and emotional responses. Replete with case studies throughout, including H&M, IKEA, TripAdvisor and Facebook, and with particular attention to the tourism industry, Batat and Frochot examine themes including the quality of... Experiential Marketing and Customer Experiences provides an in-depth analysis of the customer experience and its growing effect on consume... |
cena:
237,98 |
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Marketplace Lifestyles in an Age of Social Media: Theory and Methods
ISBN: 9781138164550 / Angielski / Twarda / 309 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and conceptual standards from an integrated, applied psychological point of view. Marketplace Lifestyles in an Age of Social Media is exceptionally current, demonstrating how recent trends and developments in social media reflect the importance of lifestyle research in marketing. Numerous examples, illustrations, and comprehensive references are provided, making this volume the best single resource for scholars, students, and marketing experts in this important area...
This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and conceptual standa...
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cena:
704,38 |
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Mastering Market Analytics: Business Metrics – Practice and Application
ISBN: 9781787148369 / Angielski / Twarda / 448 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes made by organizations and managers in the process of building measurement, and illustrates how to avoid these mistakes.
The new turbulent business environment has resulted in the decrease in effectiveness and efficiency of marketing activities, resulting in 50% of campaigns in social media remaining unnoticed by the public in 2016 alone. Response rates on emailing campaigns have dropped, one dollar invested in TV advertising generates only .32... In Mastering Market Analytics, Robert Kozielski presents different measurement systems and marketing activities, along with common mistakes mad...
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cena:
444,82 |
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Marketing Transformation: Marketing Practice in an Ever Changing World: Proceedings of the 2017 Academy of Marketing Science (Ams) World Marketing Con
ISBN: 9783319687490 / Angielski / Twarda / 322 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field.
This proceedings volume examines transformation in marketing to better understand current and future standing of the marketing field.
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cena:
805,10 |
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Consumer Culture Theory
ISBN: 9781787439078 / Angielski / Twarda / 232 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book explores the illusions that pervade contemporary consumption as well as the forces of globalization, localization, and hybridization that affect consumption throughout our interconnected world.
This book explores the illusions that pervade contemporary consumption as well as the forces of globalization, localization, and hybridization that af...
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cena:
403,91 |
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Don't Let Them Steal Your Brand!: 10 Vacation Rental Niches to Make Your Bookings Soar
ISBN: 9781977791023 / Angielski / Miękka / 124 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
35,72 |
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A Study on the Factors affecting the Stock Market Returns in Malaysia
ISBN: 9783668546974 / Angielski / Miękka / 128 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
306,92 |
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Exchange Behavior in Selling and Sales Management
ISBN: 9781138465961 / Angielski / Twarda Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
922,99 |
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Supporting Innovation Through National R&D Programs: Emerging Research and Opportunities
ISBN: 9781522536529 / Angielski / Twarda / 130 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Examines the basic rational for national support programs and the financial, legal, and strategic aspects that are involved. Featuring coverage on a broad range of topics such as origins of conflict, translational research, and competing trends, this book is geared towards professors, students, researchers, developers, and other industry experts.
Examines the basic rational for national support programs and the financial, legal, and strategic aspects that are involved. Featuring coverage on a b...
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cena:
733,03 |
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Marketing Wisdom
ISBN: 9789811077234 / Angielski / Twarda / 171 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book represents the work of some of the contemporary world leaders in marketing. With new ideas and nuances being discovered every day, it has become a real challenge for marketers and students of marketing to keep up to date on important contemporary marketing concepts.
This book represents the work of some of the contemporary world leaders in marketing. With new ideas and nuances being discovered every day, it has be...
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cena:
241,50 |
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Conducting Focus Groups for Business and Management Students
ISBN: 9781473948228 / Angielski / Miękka / 104 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This concise and practical guide explores the use of focus groups as a method for conducting research in a business and management Masters dissertation.
This concise and practical guide explores the use of focus groups as a method for conducting research in a business and management Masters dissertatio...
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cena:
160,26 |
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Celebrity Fans and Their Consumer Behaviour: Autoethnographic Insights into the Life of a Fan
ISBN: 9780815387275 / Angielski / Twarda / 216 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
704,38 |
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Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities
ISBN: 9781522549840 / Angielski / Twarda / 300 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Examines the application of attachment theory to consumer brands and products. Featuring coverage on a broad range of topics, such as customer satisfaction, brand evaluation, and brand authenticity, this book is aimed at marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.
Examines the application of attachment theory to consumer brands and products. Featuring coverage on a broad range of topics, such as customer satisfa...
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cena:
935,24 |
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Conducting Focus Groups for Business and Management Students
ISBN: 9781473948211 / Angielski / Twarda / 104 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This concise and practical guide explores the use of focus groups as a method for conducting research in a business and management Masters dissertation.
This concise and practical guide explores the use of focus groups as a method for conducting research in a business and management Masters dissertatio...
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cena:
490,64 |
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Marketing Management in Turkey
ISBN: 9781787145580 / Angielski / Twarda / 480 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of the world's emerging economies-namely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas.
Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities availab...
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cena:
419,25 |
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Impacting the Sensory Experience of Products: Experimental Studies on Perceived Quality
ISBN: 9783658212056 / Angielski / Miękka / 218 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Experimental Studies on Perceived Quality
Experimental Studies on Perceived Quality
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cena:
201,24 |
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Main Street Survival Guide for Small Businesses
ISBN: 9780990007227 / Angielski / Twarda / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
167,38 |
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