Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities

ISBN-13: 9781522549840 / Angielski / Twarda / 2018 / 300 str.

Giuseppe Pedeliento

Opis

Examines the application of attachment theory to consumer brands and products. Featuring coverage on a broad range of topics, such as customer satisfaction, brand evaluation, and brand authenticity, this book is aimed at marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.