Marketing Management in Turkey

ISBN-13: 9781787145580 / Angielski / Twarda / 2018 / 480 str.

Sweden) Selcen Ozturkcan (Linnaeus University; Turkey) Elif Yolbulan Okan (Bahçeşehir University

Opis

Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of the world's emerging economies-namely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas.