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The Design-Inspired Innovation Workbook
ISBN: 9789814289634 / Angielski / Twarda / 360 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Design evokes creativity of a higher order and causes unexpected and inventive cross-fertilization across traditional borders or disciplines. This work offers the how-to's for designing for successful novelty, and discusses issues such as product language and meaning, and connecting with the end-user.
Design evokes creativity of a higher order and causes unexpected and inventive cross-fertilization across traditional borders or disciplines. This wor...
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357,54 |
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Defending Your Brand: How Smart Companies Use Defensive Strategy to Deal with Competitive Attacks
ISBN: 9781137278753 / Angielski / Miękka / 306 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon - and much more.
Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to dete...
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261,63 |
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Power Branding: Leveraging the Success of the World's Best Brands
ISBN: 9781137278845 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Every one of the largest, most successful corporations were, at some point, mere startups. McKee explains what enables some companies to growbigger and better, while others stumble along year after year, running but never winning the race. The difference is that the biggest and best brands aren't slaves to conventional marketing wisdom. McKee shows by example how the same, sometimes counter-intuitive, strategies used by the biggest brands can also best serve small and mid-sized companies. Among the topics explored: How can a company grow big by thinking small? Why do the best companies...
Every one of the largest, most successful corporations were, at some point, mere startups. McKee explains what enables some companies to growbigger an...
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cena:
154,10 |
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Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing
ISBN: 9781137278920 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly through traditional marketing research why they do what they do? They simply can't tell us because they don't really know. Before marketers develop strategies, they need to recognize that consumers have strategies too . . . human strategies, not consumer strategies. We need to go beyond asking why, and begin to ask how, behavior change occurs. Here, author Douglas Van Praet takes the most brilliant and revolutionary concepts from cognitive science...
For too long marketers have been asking the wrong question. If consumers make decisions unconsciously, why do we persist in asking them directly throu...
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cena:
84,78 |
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Mixed Method Research Design: An Application in Consumer-Brand Relationships (Cbr)
ISBN: 9783319026862 / Angielski / Twarda / 174 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is a comprehensive guide to design and conduct the research in management-related field, such as marketing management and human resources management. It provides an overview of the real research conducted by authors throughout their careers and explains the important and growing research design used in management research-mixed method research design. Video tutorials are also included for complete qualitative data collection and data analysis. These videos are included to help readers understand the research and apply the techniques using the recommended software programs.... This book is a comprehensive guide to design and conduct the research in management-related field, such as marketing management and human resources... |
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201,24 |
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China's Super Consumers: What 1 Billion Customers Want and How to Sell It to Them
ISBN: 9781118834749 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Chinese Consumers are Changing The World - Understand Them and Sell To Them
China has transformed itself from a feudal economy in the 19th century, to Mao and Communism in the 20th century, to the largest consumer market in the world by the early 21st century. China's Super Consumers explores the extraordinary birth of consumerism in China and explains who these super consumers are. China's Super Consumers offers an in-depth explanation of what's inside the minds of Chinese consumers and explores what they buy, where they buy, how they... Chinese Consumers are Changing The World - Understand Them and Sell To Them China has transformed itself from a feudal economy in the 19 |
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96,34 |
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Market Segmentation: An Introduction and Review
ISBN: 9781492781745 / Angielski / Miękka / 136 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In Market Segmentation, Dr. Struhl explains this often misunderstood discipline in a clear and easy-to-read style. Part 1 discusses the terminology and basics--and cuts through the jargon that so often can confuse the subject (and the reader). Part 2 explains the steps you need to take in a successful segmentation study, with detailed descriptions of the methods you will encounter, and a step-by-step explanation of how to do segmentation, from preparing the survey to the final deliverables. A practical guide like this is, in our experience, genuinely unique. We promise you that this will be...
In Market Segmentation, Dr. Struhl explains this often misunderstood discipline in a clear and easy-to-read style. Part 1 discusses the terminology an...
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cena:
97,10 |
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Bounded Rationality and Industrial Organization
ISBN: 9780199334261 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Conventional economic theory assumes that consumers are fully rational, that they have well-defined preferences and easily understand the market environment. Yet, in fact, consumers may have inconsistent, context-dependent preferences or simply not enough brain-power to evaluate and compare complicated products. Thus the standard model of consumer behavior-which depends on an ideal market in which consumers are boundlessly rational-is called into question. While behavioral economists have for some time confirmed and characterized these inconsistencies, the logical next step is to examine the...
Conventional economic theory assumes that consumers are fully rational, that they have well-defined preferences and easily understand the market envir...
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191,86 |
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Great Canadian Franchise Stories
ISBN: 9780615721699 / Angielski / Twarda / 246 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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194,96 |
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Inside the Buyer's Brain
ISBN: 9780982881965 / Angielski / Miękka / 172 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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177,07 |
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The Active Consumer: Novelty and Surprise in Consumer Choice
ISBN: 9781138007147 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technical change and how new consumer capabilities are developed and organized.
The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an...
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cena:
225,25 |
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Multicultural Perspectives in Customer Behaviour
ISBN: 9781138008922 / Angielski / Miękka / 184 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and multicultural perspectives. This book is timely in addressing important themes raised in the most recent marketing literature, such as: global consumer culture, and the impact of Western culture on consumer behaviour in other countries; consumer acculturation processes, and the impact on identity conflicts and the strategies people use to manage them; globalisation... With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand th... |
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225,25 |
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Glorifying the Simple Life: Analyses of Socio-Psychological Constructs in the Context of Reality TV
ISBN: 9783658143633 / Angielski / Miękka / 236 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The analysis identifies the four socio-psychological constructs identification with a media character, schadenfreude, social comparison, and vicarious embarrassment, as important responses in the context of reality TV. Besides numerous determinants, these constructs are also linked to consequences. In particular, Eva Katharina Hammes identifies schadenfreude and identification as positive responses for the viewer. Vicarious embarrassment is found to be a rather complex response that elicits diverse consequences. Social comparison with its upward and downward forms was found to be very...
The analysis identifies the four socio-psychological constructs identification with a media character, schadenfreude, social comparison, and vicarious...
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201,24 |
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Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements
ISBN: 9781683500346 / Angielski / Miękka / 180 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Everyone wants to be a market leader. Market leaders enjoy financial success, create wealth and have recruiting, selling and market power that is almost always disproportionate to their actual product and solution advantages. In fact, many competing executives have been driven crazy by this, lamenting on how their product was better, but the market didn't seem to care. Launching to Leading explains how and why market leaders succeed in breaking through and leading in today's crowded markets, and reveals how to apply this to your business to take you from Launching to Leading and...
Everyone wants to be a market leader. Market leaders enjoy financial success, create wealth and have recruiting, selling and market power that is almo...
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cena:
69,17 |
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The Routledge Companion to Marketing History
ISBN: 9780415714181 / Angielski / Twarda / 464 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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1297,89 |
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Shopper Behavior at the Point of Purchase: Drivers of In-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Pr
ISBN: 9783631674949 / Angielski / Twarda / 120 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The book explores two central aspects of shopper behavior at the POP based on an eye-tracking field-experiment: decision-making and how it is affected by in- and out-of-store factors, and post-decision choice satisfaction. Results show that retailers have less influence on in-store decision-making than manufacturers, despite controlling the POP.
The book explores two central aspects of shopper behavior at the POP based on an eye-tracking field-experiment: decision-making and how it is affected...
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258,08 |
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Psychology of the Consumer and Its Development: An Introduction
ISBN: 9781461371588 / Angielski / Miękka / 362 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.
An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, ...
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cena:
523,30 |
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Research Traditions in Marketing
ISBN: 9789401046152 / Angielski / Miękka / 442 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and Gilles is really praiseworthy: not only did they succeed in completing within a remark ably short span of time the editing of the contributions to the conference that marked the 20th Anniversary of the European Institute for Ad vanced Studies in Management; they have also managed to elicit numerous insightful comments from a host of dashing young scholars as well as from the fortunate few established authorities whose findings have long be come leading articles in the best academic journals, who...
Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and Gilles is really praiseworthy: not only did they succ...
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cena:
925,87 |
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Brand Building in a Digital, Social and Mobile Age.: Based on the top 10 most socially shared ideas on how marketing organizations can succeed in a di
ISBN: 9781492840428 / Angielski / Miękka / 54 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
48,51 |
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Consumed : How We Buy Class in Modern Britain
ISBN: 9780007457106 / Angielski / Miękka / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Does what we consume define who we are? Harry Wallop takes a fresh look at society and shows you to your place in today's modern consumer world. Are you an Asda Mum, Wood Burning Stover or Sun Skittler? Do you know a Portland Privateer or Rockabilly? And exactly who are the Hyphen-Leighs? Journalist Harry Wallop has spent a disproportionate amount of his working life chronicling the buying habits of the British people. Taking a sweep through the seismic changes that have happened in the UK since the end of food rationing in 1954, he argues that our social standing in today's society is no...
Does what we consume define who we are? Harry Wallop takes a fresh look at society and shows you to your place in today's modern consumer world. Are y...
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cena:
77,03 |
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