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Strategic Alliances for Innovation and R&d (Hc)
ISBN: 9781623966232 / Angielski / Twarda / 308 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A volume in Research in Strategic Alliances Series Editor T. K. Das, City University of New York Strategic Alliances for Innovation and R&D is a volume in the book series Research in Strategic Alliances that focuses on providing a robust and comprehensive forum for new scholarship in the field of strategic alliances. In particular, the books in the series cover new views of interdisciplinary theoretical frameworks and models, significant practical problems of alliance organization and management, and emerging areas of inquiry. The series also includes comprehensive empirical studies of...
A volume in Research in Strategic Alliances Series Editor T. K. Das, City University of New York Strategic Alliances for Innovation and R&D is a volum...
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412,44 |
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Technology, Business and the Market: From R&d to Desirable Products
ISBN: 9781409454557 / Angielski / Twarda / 112 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. John Sheldrakea s long experience of teaching business and management to engineers has highlighted a gap in the knowledge of students and practitioners alike, between their grasp of developments in science and technology and how these developments lead to the creation of successful products. Using case studies, Technology, Business and the Market explores the impact of new materials, techniques and technologies, and looks at the links between innovation, entrepreneurship, business (including finance), design, manufacturing, branding and marketing. The author examines the ways in which...
John Sheldrakea s long experience of teaching business and management to engineers has highlighted a gap in the knowledge of students and practitioner...
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cena:
710,17 |
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Do Your Own Online Surveys: DIY and Self Serve Market Research
ISBN: 9781908293305 / Angielski / Miękka / 284 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Online research has become the survey method of choice for many professional market researchers, and there has been a staggering increase in the number of survey tools available to support this. Reliable online surveys are no longer the preserve of corporations and market research consultants - with the help of this book, anyone can conduct reliable, effective online surveys. Neil Cary shares his comprehensive insights into every stage of the process of conducting online surveys and analysing the results. With practical tips based on the expertise and practice of professional online...
Online research has become the survey method of choice for many professional market researchers, and there has been a staggering increase in the numbe...
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cena:
108,54 |
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Uniform Across-The-Board Promotions
ISBN: 9783319071145 / Angielski / Twarda / 102 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every article) to their customers. This latest form of promotion has gained massive popularity among retailers and consumers in recent times. This book analyses their impact on short- and long-term retailer performance and consumer shopping behaviour by applying state-of-the art marketing research methods. Furthermore this book provides guidance for retail and marketing managers on how to best profit from UABPs, to increase sales and profits while...
Uniform Across-the-Board Promotions (UABPs) are characterized by retailers offering a uniform discount on the entire assortment (e.g. 20% on every art...
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cena:
201,24 |
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Digital Marketing Secrets For Small Business: How to unleash the power of the Internet to grow your business
ISBN: 9781497405448 / Angielski / Miękka / 152 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Martin Holsinger, founder and director of Yakima Valley Marketing, presents the secrets of harnessing the hidden power of the Internet for your benefit. Inside this book you will find a comprehensive explanation of what digital marketing in the 21st century looks like and how to use it increase your market base, generate leads, and convert visitors into clients. Compiling techniques and digital marketing secrets he has gleaned from his own successful business as well as the advice from leading authorities in the industry, Martin presents eight chapters of marketing wisdom that will change how...
Martin Holsinger, founder and director of Yakima Valley Marketing, presents the secrets of harnessing the hidden power of the Internet for your benefi...
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cena:
80,88 |
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The History of Marketing Science
ISBN: 9789814619479 / Angielski / Miękka / 528 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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195,91 |
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Action Research for Professional Selling
ISBN: 9781409464075 / Angielski / Twarda / 252 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Action Research for Professional Selling by Peter McDonnell and Jean McNiff is for people working, or hoping to work in sales, who wish to improve their capacity for selling, and who may be involved in providing or participating in a structured sales training programme. It provides a basis for professional selling that connects the sales process to different philosophical models for understanding human interactions and contains much practical advice for selling in a tough economic environment. Action research is used across the professions as a powerful methodology for improving performance...
Action Research for Professional Selling by Peter McDonnell and Jean McNiff is for people working, or hoping to work in sales, who wish to improve the...
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cena:
734,66 |
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The Trend Management Toolkit: A Practical Guide to the Future
ISBN: 9781137370082 / Angielski / Twarda / 243 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead.
In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents ...
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cena:
221,37 |
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Taking Down Goliath: Digital Marketing Strategies for Beating Competitors with 100 Times Your Spending Power
ISBN: 9781137444202 / Angielski / Twarda / 238 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.
Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 t...
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cena:
181,11 |
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Why Inventions Fail to Sell: And How to Go from Ideas to Profits Inside 30 Days
ISBN: 9781500318710 / Angielski / Miękka / 46 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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32,33 |
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Customer Knowledge Management: Leveraging Soft Skills to Improve Customer Focus
ISBN: 9783319050584 / Angielski / Twarda / 207 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs. Availability of customer knowledge, which is knowledge from, for and about the customer, thus becomes crucial in offering customized products or services. This can be gained most efficiently from direct interaction with customers, but requires the use of interpersonal and organizational soft skills. This book presents the interrelationship between customer knowledge management, customer focus and soft skills and also...
Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and c...
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201,24 |
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Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice
ISBN: 9783834946577 / Angielski / Miękka / 627 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In addition, market research has clearly benefitted from applying advanced quantitative models and methods in practice. Some 60 researchers - among them worldwide leading scholars - offer a broad overview of quantitative approaches in marketing. They not only...
Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studi...
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cena:
402,53 |
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Handbook of Marketing Research Methodologies for Hospitality and Tourism
ISBN: 9781138834873 / Angielski / Twarda / 382 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Discover the bridge between theory and applied research in the hospitality industry
The success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text contains detailed outlines and case studies of several types of research, including feasibility... Discover the bridge between theory and applied research in the hospitality industry
The success of marketing programs is dependent on the k... |
cena:
857,10 |
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Marketing Above the Noise: Achieve Strategic Advantage with Marketing That Matters
ISBN: 9781629560373 / Angielski / Twarda / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing today is out of control. With all the new marketing techniques accessible to the masses, it's becoming harder and harder to stand out from the crowd. The result is more and more messages, hitting us more often in new and more intrusive ways. For customers, it's a lot of noise. Through her work with a wide range of organizations from small companies to professional service providers to Fortune 500 companies, Linda Popky has developed Dynamic Market Leverage(TM), an approach to help cut through the clutter, stand out, and effectively build business. Marketing Above the Noise takes a...
Marketing today is out of control. With all the new marketing techniques accessible to the masses, it's becoming harder and harder to stand out from t...
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cena:
146,88 |
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Tweening the Girl; The Crystallization of the Tween Market
ISBN: 9781433121753 / Angielski / Miękka / 191 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Tweening the Girl challenges the argument that the tween market began in the mid-1990s. It was actually during the 1980s that young girls were given the label -tweens- and were heralded by marketers, and subsequently the news media, as one of -capitalism s most valuable customers-. Tweening the Girl expertly traces the emergence of the tween during this era as she slowly became known to the consumer marketplace as a lucrative customer, market, and audience. It clearly illustrates how -tweenhood-, which is often assumed to be a natural category of childhood, is actually a product...
Tweening the Girl challenges the argument that the tween market began in the mid-1990s. It was actually during the 1980s that young girls were ...
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cena:
205,43 |
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Amazon Reviews Exposed: The Truth about Amazon Reviews
ISBN: 9781500645410 / Angielski / Miękka / 72 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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40,43 |
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Shoppernomics: How to Shorten and Focus the Shoppers' Routes to Purchase
ISBN: 9781472424853 / Angielski / Twarda / 330 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The journey to purchase for the family shop or the B2B buyer is impacted by media, advice, packaging and trial. The sales and marketing challenge is what to say, and where to say it. Shoppernomics, based on research and case studies from US and UK, examines the path taken by the potential buyer. The authors describe the key drivers and barriers on the journey to purchase. They identify the need to get key messages, key partners and key media all working together, and a framework for success. The authors challenge the budget split between sales and marketing as possibly the largest barrier to...
The journey to purchase for the family shop or the B2B buyer is impacted by media, advice, packaging and trial. The sales and marketing challenge is w...
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cena:
710,17 |
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Does It Work?: 10 Principles for Delivering True Business Value in Digital Marketing
ISBN: 9780071847865 / Angielski / Twarda / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn't matter how many views or followers or clicks you get. The only thing that matters is: Does it Work? Written by POSSIBLE's Global CEO Shane Atchison and President of the Americas Jason Burby, this revolutionary guide shows how to use the latest digital platforms to create a high-value marketing plan that really works. You'll learn how to: SET GOALS: Understand the importance of defining success and targets upfront for every initiative--and your business as a... In this new age of Twitter, Facebook, Instagram, and countless other digital platforms, it doesn't matter how many views or followers or clicks ... |
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154,14 |
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Growing Brands Through Sponsorship: An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance
ISBN: 9783658072490 / Angielski / Miękka / 349 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Typically, brands vie for image transfer from an event or other property when entering a sponsorship engagement. Yet this practice leaves a valuable part of a sponsorship alliance unexploited. Specifically, the author infers from theories of social and cognitive psychology to propose and test a research model that accounts for a sponsor to also gain from brand attitude and personality traits innately tied to a co-sponsor of the same event. The results provide evidence for direct...
Philip Gross addresses a new opportunity for growing brands that may reside within a sponsorship alliance. Typically, brands vie for image tran...
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cena:
201,24 |
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Business Relationship Management and Marketing: Mastering Business Markets
ISBN: 9783662438558 / Angielski / Twarda / 338 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their correspondingmethods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art researchresults that are conveyed in a comprehensible fashionto beappliedin both executive education as well as in practice. "
Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedi...
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cena:
201,24 |
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