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Nature-Based Tourism in Mallorca's Natural Areas: The Benefits of Tourism for Natural Areas
ISBN: 9783658045357 / Angielski / Miękka / 131 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Luisa Wolter examines the travel motivations and interests of natural park visitors to Mallorca with a special focus on sustainable tourism development. The data for the study were collected from tourists in the two natural parks s' Albufera and Llevant in the North of Mallorca. Based on the results of the analysis, natural area managers can develop new products and marketing strategies that address their very own visitors, contribute to the sustainable development of their region, and influence the visitors' views and behaviors by raising environmental awareness.
Luisa Wolter examines the travel motivations and interests of natural park visitors to Mallorca with a special focus on sustainable tourism developmen...
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cena:
201,24 |
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When Luxury Meets Art: Forms of Collaboration Between Luxury Brands and the Arts
ISBN: 9783658045753 / Angielski / Miękka / 127 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become manifest in manifold forms and appearances. Regardless of their growing practical relevance for the creation of contemporary luxury brands though, the varied forms of Luxury Brand-Art Collaborations (LBACs) have remained largely unexplored to date. Olga Louisa Kastner aims at systematizing the dominating collaborative patterns between luxury brands and the arts. She empirically derives distinct types of LBACs, based on methodically developed...
Increasingly, luxury brands join forces with the arts today. Yet, these cross-over collaborations do not constitute a homogeneous strategy, but become...
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cena:
201,24 |
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Insightful Knowledge: An Enlightened View of Social Media Strategy & Marketing
ISBN: 9781937829889 / Angielski / Miękka / 196 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. An Excellent Business Guide for the Thorough Comprehension and Execution of Social Media Marketing and Adapting Into a Social Business Social media has changed the game, and mastering all aspects of social media marketing is absolutely crucial. Social media marketing has gone from a "nice to have" to a "must have" - the ability for companies to succeed online is no longer a viable option without it. Social media communications can be intimidating. The best way to deal with the trepidation is education. Top marketing expert and social business strategist Stephen Monaco guides you through the...
An Excellent Business Guide for the Thorough Comprehension and Execution of Social Media Marketing and Adapting Into a Social Business Social media h...
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cena:
76,88 |
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The Handbook of Market Intelligence: Understand, Compete and Grow in Global Markets
ISBN: 9781118923627 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. An important update to this roadmap for the development of a corporate intelligence program
Market intelligence is the distinct discipline by which organisations systematically gather and process information about their external operating environment in order to facilitate accurate and confident decision making that is based on insight. For companies to thrive in the global post-recession marketplace, their management needs future-oriented business information. The Handbook of Market Intelligence provides a one stop shop, step-by-step roadmap for establishing,... An important update to this roadmap for the development of a corporate intelligence program
Market intelligence is the distinct di... |
cena:
206,17 |
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The Brand Strategist's Guide to Desire: How to Give Consumers What They Actually Want
ISBN: 9781137351814 / Angielski / Twarda / 190 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. It offers a new framework for understanding desire, based on some of the things that are really important to us: our family, friends and community; the desire to explore, learn and grow; how we experience the world through our senses; our appetite to live life to the full; and what we set out to achieve. Brand strategists are the link between a commercial proposition and the lives it means to touch. They can talk to...
This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in...
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cena:
160,99 |
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Affiliate Marketing: Factors Influencing Conversion Rates
ISBN: 9781495438257 / Angielski / Miękka / 218 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This study explores the effect of the relationship between merchant and affiliate on business success. In the last 6 years I studied numerous reports about online marketing and I came across one issue over and over again. Affiliates claimed that they would be able to achieve better results if merchants would communicate more frequently with them. I could not find any research investigating this issue. The goal of this study is to investigate the effect of merchant-affiliate relationship on overall business success and to provide a model that explains predictability.
This study explores the effect of the relationship between merchant and affiliate on business success. In the last 6 years I studied numerous reports ...
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cena:
220,52 |
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Shopper Marketing and the Role of In-Store Marketing
ISBN: 9781784410018 / Angielski / Twarda / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This volume of Review of Marketing Research (RMR) focuses on Shopper Marketing and the Role of In-Store Marketing. The chapters draw from academic research as well as collaborations with major retailers and industry practitioners. Over the past several decades there has been research into how marketing actions influence how shoppers respond to offers. Yet, with the ever-shifting landscape due to influences such as mobile devices, the internet, and social media, there is an increasing need to understand how marketing actions influence shoppers in their path to purchase. Although there are many...
This volume of Review of Marketing Research (RMR) focuses on Shopper Marketing and the Role of In-Store Marketing. The chapters draw from academic res...
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cena:
505,19 |
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Effect of Training on Employees' Performance in Nigerian Banking Industry
ISBN: 9781491884331 / Angielski / Twarda / 308 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Employee training has been identified as an important factor in the survival of banking business, particularly in a globally competitive economy with uncertainty as in Nigeria. The Nigerian banking industry faces a number of challenges in relation to employee development. This study investigated the effects of training and manpower development on employee performance in Nigerian banking industry. The survey research design was used. The population of the study comprised 30,006 employees in the Nigerian banking industry from which a sample of 379 respondents was selected using purposive...
Employee training has been identified as an important factor in the survival of banking business, particularly in a globally competitive economy with ...
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cena:
167,88 |
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Effect of Training on Employees' Performance in Nigerian Banking Industry
ISBN: 9781491884348 / Angielski / Miękka / 308 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Employee training has been identified as an important factor in the survival of banking business, particularly in a globally competitive economy with uncertainty as in Nigeria. The Nigerian banking industry faces a number of challenges in relation to employee development. This study investigated the effects of training and manpower development on employee performance in Nigerian banking industry. The survey research design was used. The population of the study comprised 30,006 employees in the Nigerian banking industry from which a sample of 379 respondents was selected using purposive...
Employee training has been identified as an important factor in the survival of banking business, particularly in a globally competitive economy with ...
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cena:
90,62 |
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Industrial Marketing Research (Rle Marketing): Management and Technique
ISBN: 9781138791633 / Angielski / Twarda / 286 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial marketing research. It reveals not only how to do marketing research, but also the full range of its profitable applications, and shows how to develop an internal department and how to buy industrial marketing research. When originally published, this was the first book to be published in the UK or USA devoted solely to the important modern management tool of industrial marketing research. The book provides a comprehensive analysis of the techniques and mechanics of the research process, and the management implications of industrial m... |
cena:
710,17 |
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The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers
ISBN: 9781118935620 / Angielski / Twarda / 312 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. From a global perspective, more people own mobile phones than landlines or computers, and most people have their mobile phones with them at all times--along with their tablets, smartwatches, media players, and navigation devices. The continuous surge of mobile innovation provides unprecedented access to real-time consumer behaviour. Mobile market research allows users to reach more people, engage... The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on ... |
cena:
128,84 |
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Handbook of Research on Consumerism in Business and Marketing: Concepts and Practices
ISBN: 9781466658806 / Angielski / Twarda / 668 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their relationships with customers as well as analyze and influence purchasing behavior--
This book features research on diverse topics on consumerism in the global marketplace, focusing on the ways in which businesses can improve their rel...
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cena:
1870,68 |
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The History of Marketing Science
ISBN: 9789814596473 / Angielski / Twarda / 528 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 years from its origins, The History of Marketing Science is a timely review of the accomplishments of marketing scientists in a number of research areas. Different research areas of marketing science, such as Pricing, Internet Marketing, Diffusion Models, and Advertising, are treated to a highly readable and easy-to-digest historical analysis by the contributing authors. Each chapter provides a...
The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research,...
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cena:
808,12 |
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Word of Mouth and Social Media
ISBN: 9780415743808 / Angielski / Twarda / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information and advice among consumers - known as word of mouth (WOM) - and emerging social media. Whereas WOM has been around since as long as people have engaged in conversations, its transmission is no longer limited to face-to-face interactions over the clothesline and across backyard fences. Today, the dissemination of WOM through online channels such as Facebook, Twitter, LinkedIn, YouTube channels, blogs, and consumer forums has significantly altered...
This collection examines a key new development in the contemporary marketing landscape, the relationship between the informal exchange of information ...
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cena:
463,94 |
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Interactive Marketing: Revolution or Rhetoric?
ISBN: 9781138008823 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as viral advertising, customer-generated content, brand communities and the whole panoply of Web 2.0-mediated marketing technologies all have their foundations in an overt positioning of interactivity as the savior of effective marketing communication. Yet, what exactly is meant by interactivity in these contexts and how far does it represent a revolution in the methodologies of marketing? Anchoring his analysis in a critique of the... This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concep... |
cena:
235,04 |
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The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits
ISBN: 9781118889800 / Angielski / Twarda / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Get the expert perspective and practical advice on big data
The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Competitors, and Boost Profits makes the case that big data is for real, and more than just big hype. The book uses real-life examples--from Nate Silver to Copernicus, and Apple to Blackberry--to demonstrate how the winners of the future will use big data to seek the truth. Written by a marketing journalist and the CEO of a multi-million-dollar B2B marketing platform that reaches more than 90% of the U.S. business population, this book is a... Get the expert perspective and practical advice on big data
The Big Data-Driven Business: How to Use Big Data to Win Customers, Beat Comp... |
cena:
115,61 |
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Tweening the Girl; The Crystallization of the Tween Market
ISBN: 9781433121760 / Angielski / Twarda / 191 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Tweening the Girl challenges the argument that the tween market began in the mid-1990s. It was actually during the 1980s that young girls were given the label -tweens- and were heralded by marketers, and subsequently the news media, as one of -capitalism s most valuable customers-. Tweening the Girl expertly traces the emergence of the tween during this era as she slowly became known to the consumer marketplace as a lucrative customer, market, and audience. It clearly illustrates how -tweenhood-, which is often assumed to be a natural category of childhood, is actually a product...
Tweening the Girl challenges the argument that the tween market began in the mid-1990s. It was actually during the 1980s that young girls were ...
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cena:
842,52 |
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Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy
ISBN: 9781451671872 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
69,32 |
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New Perspectives on Retailing and Store Patronage Behavior: A Study of the Interface Between Retailers and Consumers
ISBN: 9781475788693 / Angielski / Miękka / 124 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Retailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an increasing proportion of gross national products and employment but is, however, also faced with problems and opportunities like increased product complexity, rapidly changing consumer expectations, and the introduction of new technologies. Also, consumers are facing markets of increasingly complexity when making decisions on how to conduct their behavior, primarily as a result of new technologies, shorter products life cycles in general, and higher...
Retailing and consumer patronage behavior constitute fascinating research areas within the field of marketing. Retailing contributes to an increasing ...
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cena:
201,24 |
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Strategic Alliances for Innovation and R&d
ISBN: 9781623966225 / Angielski / Miękka / 308 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Strategic Alliances for Innovation and R&D is a volume in the book series Research in Strategic Alliances that focuses on providing a robust and comprehensive forum for new scholarship in the field of strategic alliances. In particular, the books in the series cover new views of interdisciplinary theoretical frameworks and models, significant practical problems of alliance organization and management, and emerging areas of inquiry. The series also includes comprehensive empirical studies of selected segments of business, economic, industrial, government, and non-profit activities with wide...
Strategic Alliances for Innovation and R&D is a volume in the book series Research in Strategic Alliances that focuses on providing a robust and compr...
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cena:
232,00 |
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