The Design-Inspired Innovation Workbook

ISBN-13: 9789814289634 / Angielski / Twarda / 2011 / 360 str.

Bengt-Arne Vedin

Opis

Design evokes creativity of a higher order and causes unexpected and inventive cross-fertilization across traditional borders or disciplines. This work offers the how-to's for designing for successful novelty, and discusses issues such as product language and meaning, and connecting with the end-user.