The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technical change and how new consumer capabilities are developed and organized.

The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technical change and how new consumer capabilities are developed and organized.

A supplement to History of Political Economy

Economists and psychologists share an interest in explaining how people make the choices that they do. However, economists have tended to stress individual rationality, shaped by economic motives and expressed in formal logical or mathematical models, while psychologists have preferred to identify influences through experimentation. In recent decades, behavioral economics has bridged the two fields and challenged the traditional economic assumption that individuals choose rationally. The essays collected here provide a longer view and...