Kategoria BISAC: Business & Economics >> Marketing - Direct

All Eyes East: How Chinese Youth will Revolutionize Global Marketing provides brands looking to capitalize on this new world order with the insight they need to understand and capture the world's most powerful audience. Bergstrom provides insights into Chinese youth, revealing what makes them unique from their counterparts around the world.

The Complete Marketer is a solid introduction to the marketing discipline, broken down into over 60 constituent chapters - including digital marketing, understanding consumers, understanding markets, market audits, segmentation, forecasting sales, mobile marketing, advertising and PR and managing a sales team.

McDonald and Meldrum have simplified the marketing discipline - translating the jargon and creating an encyclopedia of marketing terms, concepts and fundamentals. Designed as a resource that can be read as a whole or dipped into as needed, this book applies the authors'...

Millionaire maker Dan S. Kennedy, joined by successful franchisors Forrest Walden and Jim Cavale, debunk the branding lies and myths shared by small business owners and entrepreneurs and deliver a heavy dose of reality--YOUR BRAND SHOULD BE A HAPPY, FREE BY-PRODUCT OF DIRECT MARKETING--NOT PURCHASED OUTRIGHT.

Kennedy and his co-authors don't offer a strategy for creating a company logo, writing a slogan or issuing a press release. You won't learn how to follow in the footsteps of big brand advertisers (and thus, brand-build your business into bankruptcy). This book isn't about buying...

The first man gets the oyster, the second the shell. Andrew Carnegie Everyone loves to win, each in their own way for their own reasons. Winning means the position at the forefront of any endeavor. Winning Big is a term which expands this concept to define the impact of a 'significant' Win. Winning Big suggests a game-changing experience, a purposeful accomplishment that affects the way we are treated, as well as the outcome. How does anyone 'Win Big'? It usually starts with a determination of our goals. This may be referred to as our mindset, which indicates a measure of purpose. We move...

Mobile devices are now in the hands of nearly half of the world's population. However, 80% of mobile marketing either doesn't work and has a high abandon rate, or doesn't fit into a brand's overall strategy. Aimed at businesses of all sizes, this practical guide shows owners and marketers how to develop a campaign that gets results.

Stand apart: a term that is applied more to success than to failure - for good reason. The people who stand apart in the New Economy are not the "same old, same old." Instead of further explaining the meaning of - 'to stand apart, ' it is useful to note the traits of those who stand apart in success: 1. They are usually leaders who do not follow the herd. 2. They make decisions quickly and don't suffer from 'analysis paralysis.' 3. They take calculated risks. 4. They understand that failure is a part of success and don't offer excuses. 5. They are creative when looking at both problems and...

An Excellent Business Guide for the Thorough Comprehension and Execution of Social Media Marketing and Adapting Into a Social Business Social media has changed the game, and mastering all aspects of social media marketing is absolutely crucial. Social media marketing has gone from a "nice to have" to a "must have" - the ability for companies to succeed online is no longer a viable option without it. Social media communications can be intimidating. The best way to deal with the trepidation is education. Top marketing expert and social business strategist Stephen Monaco guides you through the...

The premier guide to mobile market research

The Handbook of Mobile Market Research is the first guide to focus exclusively on the use of mobile technology in market research. From a global perspective, more people own mobile phones than landlines or computers, and most people have their mobile phones with them at all times--along with their tablets, smartwatches, media players, and navigation devices. The continuous surge of mobile innovation provides unprecedented access to real-time consumer behaviour. Mobile market research allows users to reach more people, engage...

Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.

Rank higher in search results with this guide to SEO and content building supremacy

Google is not only the number one search engine in the world, it is also the number one website in the world. Only 5 percent of site visitors search past the first page of Google, so if you're not in those top ten results, you are essentially invisible. Winning the Game of Googleopoly is the ultimate roadmap to Page One Domination. The POD strategy is what gets you on that super-critical first page of Google results by increasing your page views. You'll learn how to shape your online presence...

Youth is no longer an age--it's a commodity

YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age--it's a commodity that's available to everyone--this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building...

Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.

#1 Best Seller Color Your Message helps you understand the importance of digital marketing in 2016 and beyond Globally, video traffic will be 79% of all consumer Internet traffic in 2018. 80% of the U.S. uses Google to get found. There is an art and style to using today's colorful digital tools you need to know about Discover why old (traditional marketing) is out and why Color Your Message refers to branding, advertising and marketing. Every business has a message that starts with your brand, messages, story, digital practices using Google, video, effective websites Facebook, Twitter,...

In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person. Effectively appealing to customers requires delivery of brand experiences built on relevance and recognition of context. Just as in any conversation, delivering relevance in context requires understanding the person one is speaking with and shared environment.Wheeler answers the biggest question facing digital marketers today: "with an ever expanding array of digital touch points at one's disposal,...

In a world with a seemingly infinite amount of content and scores of methods for consuming that content, marketing communication today is about appealing to individuals, person by person.

Author's Guide to Marketing with Teeth is a collection of essays and interviews on marketing and advertising for authors and books. Michael Knost has spent more than a quarter of a century in marketing, working in the radio, television, and newspaper industries, as well as serving as marketing director and chief marketing officer for several large companies, including those in the automotive industry. Mr. Knost has taken the lessons he's learned from his extensive experience and captured the best tips and advice for authors (or anyone in the publishing industry) who hopes to increase sales...

"This book explores the way the new channels and platforms emerging from the Internet use and how they affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing"--