Win the Game of Googleopoly: Unlocking the Secret Strategy of Search Engines

ISBN-13: 9781119002581 / Angielski / Twarda / 2015 / 272 str.

Sean Bradley

Opis

Rank higher in search results with this guide to SEO and content building supremacy Google is not only the number one search engine in the world, it is also the number one website in the world. Only 5 percent of site visitors search past the first page of Google, so if you're not in those top ten results, you are essentially invisible. Winning the Game of Googleopoly is the ultimate roadmap to Page One Domination. The POD strategy is what gets you on that super-critical first page of Google results by increasing your page views. You'll learn how to shape your online presence for Search Engine Optimization, effectively speaking Google's language to become one of the top results returned for relevant queries. This invaluable resource provides a plan that is universal to any business in any industry, and provides expert guidance on tailoring the strategy to best suit your organization. Coverage includes an explanation of the mechanics of a search, and how to tie your website, paid ads, online reputation, social media, content, images, and video into a winning SEO strategy that pushes you to the front of the line. The Page One Domination strategy incorporates all the ways in which you can beef up your Internet presence and online reputation. This book is a clear, straightforward guide that will knock down the silos of the Internet and teach you exactly how to integrate all aspects of content creation into a synergistic, SEO strategy.

• Understand how search engines return results
• Design an effective, all-encompassing SEO strategy
• Create the content that gets page views and improves rank
• Optimize social media and video as part of an overall SEO plan

The rules of SEO are always changing, and following outdated rules can actually work against you, burying you at the bottom of the pile. This book will spark a paradigm shift in how you think about SEO and gives you the tools you need to craft a strategy tailored to your specific market. To be successful, you need to be on page one of Google, and Winning the Game of Googleopoly can show you how to get there.

Spis treści

Acknowledgments xi

Introduction xv

1 Either You Are Visible or You Are Invisible 1

How Do I (You) Get Found? 4

The Truth Shall Set Us Free! 18

Additional Resources 20

2 Reality Check: Google Is a Monopoly 21

Unlocking Page One of Google 28

Additional Resources 44

3 Creating a Googleopoly: Google Page One Dominance Strategy 45

Additional Resources 56

4 Creating the Ultimate Onsite SEO Website Strategy 57

Domain Name 61

Title Tags 69

Heading Tags 75

Linking 82

Content 90

Conclusion 92

Next Evolution in Onsite SEO 93

Additional Resources 96

5 Video and Video SEO 97

How to Properly Create a Video SEO Campaign 107

Pattern and Voice Recognition Search 108

Content Creation 127

Uploading Your Video to YouTube 129

Video Title 133

Description 140

Meta–Tags/Keywords 145

Advanced Settings 146

Video Location 147

Subtitles and Closed–Captioning for Your Video 148

Annotations 148

Viewer Action and Reaction 151

Sharing and Recommendations 152

Syndication and Supplemental Uploads 153

Supplemental Upload Tip 157

Localized Video SEO 157

Bonus Section: Video Suggestions 158

Additional Resources 162

6 Social Media versus Social Media Optimization 163

The Social Component of Social 164

Sharing Means Attention 164

Social Signals 168

The Most Important Component: Page One Domination 169

Google+ Local Business 172

Facebook 175

Pinterest and Flickr 181

LinkedIn 183

Private Label Your Own Social Network! 183

Additional Resources 187

7 Strategies for Mobile Dominance on Google and Web Success 189

31.3 Percent of AllWeb Traffic Comes fromMobile Devices! 190

PPC Advertising on Mobile 196

How Mobile Users Search 198

Additional Resources 200

8 Online Reputation Optimization 201

Online Reputation Optimization 202

Interaction with Reviews 210

Additional Resources 216

9 Secondary Websites for Search Dominance 217

Blogs 218

Microsites 222

Customer Appreciation Sites 224

Focus Sites 225

Using Secondary Sites Properly 227

Additional Resources 228

10 Putting It All Together 229

Additional Resources 231

11 Looking into the Future of Google and Search 233

Additional Resources 238

Index 239

O autorze

SEAN V. BRADLEY, CSP, an international speaker, consultant, trainer, and entrepreneur, is the founder and CEO of Dealer Synergy Inc., the leading Internet sales, business development and digital marketing firm in the automotive sales industry. Sean has personally trained over 10,000 automotive sales professionals. In addition to being hired by approximately 1,000 multi–million dollar automotive dealerships, Sean′s clients include publicly traded corporations like Autobytel Inc. and TrueCar, as well as billion dollar corporations like Internet Brands (Carsdirect.com). Sean′s clients outside the automotive sales industry include major label recording artists and professional athletes.

Sean has earned the National Speaker′s Association′s highest accreditation, the CSP designation.

Blurb

PRAISE FOR WIN THE GAME OF GOOGLEOPOLY

"Sean drives it home. You cannot dominate Google with a single approach. Sean′s comprehensive approach, combining Onsite SEO, Social Media, Video SEO, Online Reputation, and Mobile collectively, to dominate page one of Google is brilliant."
Scott Pechstein, Vice President, Autobytel

"In today′s sales and marketing, Google is the battlefield with hundreds of competitors scratching, clawing and climbing all over each other competing for the ten positions on the first page of organic search. In the Google galaxy of cyberspace, if you and your business do not appear on the first page of any search, you are invisible. Sean V. Bradley is the ultimate virtual gladiator. His competitive spirit in search marketing is crush or be crushed: virtual domination. In short, if you′re in the game and, if you intend to win, this book is your secret strategy your virtual battle plan."
Jim Ziegler, CSP, HSG, producer of The Internet Battle Plan

"Win the Game of Googleopoly is a must read for anyone that wants to completely dominate Google. There are so many factors to consider when working with search engines. This resource includes all of the information you will need to make whatever you do online a huge success. Inside you will find extremely detailed strategies about a variety of search engine and online marketing topics that will empower you to reach new heights of profitability and exposure."
Michael Cirillo, President of FlexDealer

"Drawing from a lifetime of success on the web, Sean V. Bradley has created a myriad of proven techniques for exploding profits by harnessing the power of the Internet. A master at leveraging video and creating incredible visibility in Google search and across the web, Sean is a passionate, guiding light that can help any business succeed online. Win the Game of Googleopoly is a brilliant step–by–step guide that resonates with professionals and is written in plain language that everyone can understand and use to start thriving online today."
Christian Jorn, President of Remora Inc.

"Mr. Bradley′s book is really quite timely. While there are certainly plenty of right–now strategies, what stands out to me are the evergreen foundational principles that transcend the typical ′trick of the month′ other books tend to trade on only to be outdated by the time of publication. Moreover, many of the strategies in this book speak directly toward what′s next, making this a must have for today′s business owners seeking a true competitive edge."
Timothy Martell, President and founder, Wikimotive LLC

"I have worked with Sean for 16 years in the digital advertising industry and have found him to be an innovative visionary in the space. Sean is vigilant about identifying opportunities, and then conceptualizing the process to follow that can absolutely be replicated. There is an art to teaching, and Sean brings a passion, energy, and enthusiasm to his clients that match up well with a depth of knowledge that lends to his profound credibility in digital advertising."
Todd Dearborn, VP, Internet Brands (Carsdirect.com)