Kategoria BISAC: Business & Economics >> Marketing - Direct

How do you turn website visitors into customers?

Conversion Optimization offers practical advice on how to persuade visitors to make a buying decision -- without driving them away through data overload or tedious navigation. You'll learn how to use marketing principles, design, usability, and analytics on your site to increase your buyer-to-visitor ratio, whether you're involved with marketing or designing a large ecommerce site, or managing a modest online operation.

Based on the authors' broad experience in helping businesses attract online customers, this book...

Business consultant Robert Mano has given many business owners hope. Formally a president of a multi-million dollar company but more importantly a small business owner, he has revitalized businesses with an easily understood concept. Successful businesses use it; most do not realize they are doing it. Once you read, "Thinking Beyond the Obvious," you will immediately grasp the simplicity of the concept and quickly recognize the driving factors of a successful business like never before.
You will have an epiphany. Simply said, you will have that, "Wow Why didn't I think about that?"...

Have You Ever Dreamed of Writing and Publishing Your Own Book? Do You Wish You Could Build A New Business or Grow Your Current One? Your Book will Open More Doors, Get You Past the Gate Keepers, and Help You Close More Deals...And The Best Way to Make it a Reality is with an EPIC BOOK LAUNCH

You've heard it time and time again... -You've got a book in you.- It's like a mantra among authors, experts and speakers. They tell you to just get your book out to the world and everything will change. For a small few it does but the majority of people have books...

The 20 Ps of Marketing contains the thinking on which to base sound reactions to the marketing challenges faced by large and small companies today. Combining elements of the textbook and real world marketing experiences, it is packed with useful information and meditations on the craft of marketing, designed both to structure the reader's thinking and as a springboard to further reflection. As such, the Ps - one to a chapter - are split into distinct categories.

The first group contains the core Ps: the original four plus one more: packaging. In some versions this is included in...

Online marketing has evolved far beyond flashy websites and banner ads shouting at customers about your product. It's about using an array of Internet tools to build credibility and visibility, spread your message, and form meaningful customer relationships.

The McGraw-Hill 36-Hour Course: Online Marketing puts you on the fast track to harnessing the power of the Web for your marketing goals. It begins with planning and building a website and then provides in-depth coverage of essential online marketing tools and...