In this book, I will show you how good basic business principles should be applied and followed. It is written for men and women who are already in business, those starting a business, and entrepreneurs ready to launch a new idea, and students leaving college or university wanting to make their way in business. Business is not an exact science. There is no written formula that can guarantee success, but there are basic rules that must be followed if you are to be successful. I have drawn on my past experiences in business, my failings, the shortcomings of the thousands I have mentored, and...