Customer-Centric Marketing Strategies: Tools for Building Organizational Performance

ISBN-13: 9781466625242 / Angielski / Twarda / 2012 / 676 str.

Hans-Ruediger Kaufmann; Mohammed Fateh Ali Khan Panni

Opis

As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organization's financial and marketing performance.