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B2B Customer Experience: A Practical Guide to Delivering Exceptional CX
ISBN: 9781398608535 / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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497,03 zł |
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Rural Marketing
ISBN: 9781032685250 / Miękka / 216 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
209,27 zł |
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Rural Marketing
ISBN: 9781032518756 / Twarda / 216 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
705,83 zł |
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Transforming Sales Management: Lead Sales Teams Through Change
ISBN: 9781398609105 / Twarda / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
420,17 zł |
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Scientific Advertising
ISBN: 9798880911066 / Twarda / 70 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
97,71 zł |
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Science of Breath
ISBN: 9798880911059 / Miękka / 60 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
57,36 zł |
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Fashion Marketing
ISBN: 9781032730363 / Twarda / 466 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
632,81 zł |
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Trade Show Marketing: 參展行銷
ISBN: 9781647844295 / Chiński / Miękka / 346 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
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261,32 zł |
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The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success
ISBN: 9780071494410 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Brand expert, popular speaker, and Fortune 500 advisor Duane Knapp presents The BrandPromise(R), his secret formula for becoming a Genuine Brand. Making the right promise, keeping it, and fulfilling your BrandPromise commitment will transform your business or organization into a "one-of-a-kind" brand that customers, employees, and shareholders will trust and support for years to come. "A brand's promise is the new currency for success," says Knapp, who teaches from personal experience, having built or advised hundreds of successful brands worldwide. Duane Knapp's Promise... Brand expert, popular speaker, and Fortune 500 advisor Duane Knapp presents The BrandPromise(R), his secret formula for becoming a Genuine B... |
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169,09 zł |
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Response: The Complete Guide to Profitable Direct Marketing
ISBN: 9780195158694 / Angielski / Twarda / 384 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable.
Lois K. Geller, a leading Direct Marketing expert, updates her classic book to include the latest tips and techniques, plus expanded coverage of Direct Marketing in the age of the Internet. The new Revised Edition of Response offers all marketers, in any size company, a strategy for creating and sustaining a profitable Direct Marketing program--both on- and off-line.... Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is ...
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cena:
121,55 zł |
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Direct Marketing in Action: Cutting-Edge Strategies for Finding and Keeping the Best Customers
ISBN: 9780275992231 / Angielski / Twarda / 232 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In a marketplace increasingly defined by customer categories with high expectations for service, quality, and responsiveness, companies are discovering that traditional mass marketing approaches are giving way to more targeted approaches that communicate directly with their customers. But to many consumers, direct marketing has a bad reputation, associated with intrusive door-to-door salesmen, dinnertime phone solicitations, junk mail, and, most recently, e-mail spam. In "Direct Marketing in Action," a team of experts in the field dispels common myths and misconceptions about direct... In a marketplace increasingly defined by customer categories with high expectations for service, quality, and responsiveness, companies are discove... |
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256,20 zł |
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Guerrilla Marketing Excellence: The 50 Golden Rules for Small-Business Success
ISBN: 9780395608449 / Angielski / Miękka / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. From the author of the best-selling Guerrilla Marketing series, here is the received wisdom by the 'guerrilla guru' Jay Conrad Levinson in the form of 50 basic truths that can make or break your company. This newest addition takes the reader a step beyond do-it-yourself marketing guides and explains how to do it with excellence.
From the author of the best-selling Guerrilla Marketing series, here is the received wisdom by the 'guerrilla guru' Jay Conrad Levinson in the form of...
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cena:
72,98 zł |
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Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words
ISBN: 9780470009796 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Discover the secrets of written persuasion
"The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers... Discover the secrets of written persuasion
"The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vita... |
cena:
80,70 zł |
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Marketing Automation: Practical Steps to More Effective Direct Marketing
ISBN: 9780470125427 / Angielski / Twarda / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In today's market, it takes more than good products and services to succeed.
Successful marketing requires more precise segmentation and more sophisticated communications with customers--the lifeblood of every business--than ever before. Expertly explaining the components of marketing automation and their application and benefit to the marketing process, Marketing Automation shows you how to develop more effective and targeted direct marketing campaigns, from the planning and execution of promotions to the complete leveraging of marketing to increase your profits. ... In today's market, it takes more than good products and services to succeed.
Successful marketing requires more precise segmentation and ... |
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153,53 zł |
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Marketing Mojo: Brand Building in an Age of Consumer Control
ISBN: 9780595376421 / Angielski / Miękka / 105 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The marketing landscape your business faces today is competitive, complex and fragmented. Everywhere they turn, consumers are accosted by thousands of marketing messages, they don't trust any of them, and worse, they now have the power to tune them out with innovations like DVR and satellite radio. This book, based on proven marketing techniques derived from case studies and experiences, will help your company to raise its voice and say, 'Look at me world. I'm different. I'm better."
These techniques are called "Marketing Mojo"-the ability to inject and harmonize all facets of your... The marketing landscape your business faces today is competitive, complex and fragmented. Everywhere they turn, consumers are accosted by thousands of...
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cena:
49,77 zł |
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Response!: The Complete Guide to Profitable Direct Marketing
ISBN: 9780684871134 / Angielski / Miękka / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
92,04 zł |
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1001 Ideas to Create Retail Excitement: (revised & Updated)
ISBN: 9780735203433 / Angielski / Miękka / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In a new, completely revised and updated edition of his 1999 classic 1001 Ideas to Create Retail Excitement, public relations and marketing guru Edgar Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environment, and teaches all business owners how to think big in the face of growing competition and consumer insecurity.
In our ever-changing economy, Falk's strategies are an absolute necessity for survival and success. Here, he offers a veritable encyclopedia of practical suggestions that show small- to medium-sized... In a new, completely revised and updated edition of his 1999 classic 1001 Ideas to Create Retail Excitement, public relations and marketing gur...
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cena:
103,76 zł |
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Commonsense Direct and Digital Marketing
ISBN: 9780749447601 / Angielski / Miękka / 448 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Drayton Bird's Commonsense Direct and Digital Marketing is not only seen as the authority on direct marketing execution but is also widely appreciated for its engaging, non-nonsense style. The latest edition takes the book into new territory -- the field of digital marketing. It gives the marketer the tools, techniques and structures needed to produce effective and profitable marketing across the direct marketing spectrum, from simple letter to focused web-based campaigns. For anyone involved in direct marketing, this book provides not just the structure for success but also an...
Drayton Bird's Commonsense Direct and Digital Marketing is not only seen as the authority on direct marketing execution but is also widely appr...
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cena:
169,04 zł |
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Direct Marketing in Practice
ISBN: 9780750624282 / Angielski / Miękka / 356 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers. The book shows how to: . Plan a direct marketing campaign. Integrate new technology with conventional direct marketing practice. Maximise the impact, efficiency and return on investment of your activites. Evaluate the success of a campaign - and improve on it next time Accessible and illuminating, each chapter in the book includes review questions and exercises to help you practice what you have learnt. In addition, the authors...
Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled d...
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cena:
243,34 zł |
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Building Your Direct Mail Program: Excellence in Fund Raising Workbook Series
ISBN: 9780787955298 / Angielski / Miękka / 112 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In Building Your Direct Mail Program--part of Excellence in Fundraising Workbook Series--Gwyneth J. Lister provides the tools you need to make direct mail programs as effective and efficient as possible. With material tailored for volunteers and professionals who have little or no experience with direct mail, Lister walks you step-by-step through the process of creating a strong direct mail program. Filled with handy worksheets, checklists, and tips for avoiding the most common pitfalls, the book takes you through the process from start-to-finish--from knowing who should receive...
In Building Your Direct Mail Program--part of Excellence in Fundraising Workbook Series--Gwyneth J. Lister provides the tools you need t...
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cena:
128,05 zł |
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